Tom Feltenstein | Speaker, Author and Strategist

Tom Feltenstein

Speaker, Author and Strategist

Fee Range
$25,000
Travels From
West Palm Beach, Florida, United States

Tom Feltenstein
Biography

Today's generation of marketing professionals are likely coming from the leading business schools across the nation. They probably espouse the need to build a brand, gush over how to exploit the Internet, and propose marketing dollars be poured into mass-market advertising. But for over four decades, marketing guru Tom Feltenstein, who is long respected as the champion of innovative Neighborhood Marketing, has advocated for the exact opposite.

Tom, who prides himself on not owning a computer, believes in thinking small and acting locally. He espouses a mantra that all you need for success can be found within your own four walls. He strongly advocates taking care of your internal customers - your employees - so they can become your marketing ambassadors. He is a people-person who preaches the path to success is the one that affords you the most influence, costs you the least, and offers the biggest payoff: your employees. Further, he believes the era of mass marketing is dead.

Prior to being a consultant to Fortune 500 companies for the past 23 years, he served as senior vice president for an international, billion-dollar advertising agency, Bozell Advertising. He also owned a chain of 14 restaurants. As Ray Kroc's disciple, he began his career with McDonald's, rising up to become a senior-level executive. He later served as a marketing executive at Burger King.

He is the CEO and Founder of Power Marketing Academy, a leading consulting firm that serves and educates businesses in the industries of retail, hospitality, and service. PMA conducts clinics, seminars, strategy sessions, and trainings. As the founder of Neighborhood Marketing Institute , he established himself as the food service and hospitality industry's foremost marketing educator.

Tom has received acclaim from the media for his profound underdog-marketing tactics from Larry King, traded barbs on the David Letterman Show, argued the waste of running ads on the Super Bowl on FOX News Pre-Game Show and has shared his insight in interviews with US News & World Report, Lou Dobbs, Wall Street Journal, USA Today, Entrepreneur Magazine, and other media.

He has counseled many Fortune 500 companies and industry-leading organizations, including: Ben & Jerry's, Texaco, Hyatt Hotels, Brunswick Bowling Centers, Federated Department Stores, The International Franchise Association, Express Personnel Services, Disney, Sports Clips, Wolfgang Puck , Coke, Omega Institute, Pepsi, Prizm Dental Partners, US Marine Corps, Sunoco, Wendy's, LA Weight Loss Centers and Subway. His savvy, thoughtful leadership style earned him "The Visionary Award," a most prestigious honor presented by the Council of International Restaurant Brokers.

A renowned speaker, well-known coach, trainer, and strategist, Tom's also a widely published author. He's written 11 books, including Uncommon Wisdom (2003), and two new companion books, one on his marketing concepts -- The 10-Minute Marketer's Secret Formula (Entrepreneur Press February, 2005), and the other with tactical info, 401 Killer Marketing Tactics To Increase Sales, Maximize Profits, and Stomp Your Competition (McGraw-Hill February 2005).

How to Go From Underdog to Top Dog in 90 Days or Less

Proven strategies, even for the little guys, to out-market the Big Guns. Audience members will walk away from this presentation inspired, motivated, and armed with new and powerful tools. And, they'll immediately be able to take these tools out into the real world and to outperform any expectations.

Skyrocket Your Sales by at Least 10% in 120 Days or Less

In this presentation, Tom will give you the step-by-step blueprint for marketing success. Your audience members will learn the secrets of using 35 common sense principles of Neighborhood Marketing, and Four Walls promotion. It is a rare opportunity to learn from someone who has built his own business and consulted for Fortune 500 companies.

67 Proven Killer Promotions For Outrageous Success

Do you have marketing challenges? Don't worry. In this speech, Tom will reveal 67 of his most successful and innovative marketing tactics. If you are looking for fresh, bold and creative solutions, this speech is a must for you. You'll get the hottest and most creative solutions to your challenges that Tom has to offer.

Gain an Unfair Advantage with the Art of Four Walls Marketing

Book this speech and transform your profits! Tom reveals why Four Walls promotion is the H.E.A.R.T. of the marketing matter. (Hiring, Education, Attraction, Retention, Training). Give your people the knowledge to become dynamic strategic marketing gurus. Discover how to create and implement action plans that produce phenomenal sales. Tom teaches: "If you can't get a return on your marketing ...don't do it!"

Tom Feltenstein
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