Tony Chapman
Futurist & Emcee - Branding, Marketing, Sales, Customer Service, Disruption Expert
Fee Range
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Tony Chapman
Biography
Tony is one of the youngest members to be inducted into the Marketing Hall of Legends, testament to a career where he founded and built two internationally renowned communications agencies and a research firm. Five years ago, he sold all of his assets to freely speak his mind at Conferences and in the Media. Tony has delivered inspirational and transformational Keynotes on what motivates behavior in China, Brazil, Spain, Scotland, Poland, UK, Mexico and across North America. Tony has hosted conferences in the healthcare, technology, hospitality, retail and educational sectors. Tony is a daily contributor to the conversation on television, radio, in newspaper and new media.
Tony Chapman
Featured Keynote Programs
Stop Telling Your Story. Become Part of Mine How to get the attention of the people that matter most
Attention is the oxygen of most human endeavor, but in the Age of Noise most brands, ideas and proposals are starving for attention. Too many choices and too much content are competing for a finite amount of your audiences time. So how do we get heard? We stop telling our story and become part of theirs. Tony will draw upon his three decades of crafting powerful stories that engage the ‘head, heart and hands’ of audiences across all industry sectors. He uses entertaining and enlightening case studies to show why any audience-employees, customers, prospects and investors respond to this powerful and emotive platform.
Key Takeaways:
The four drivers of human and consumer motivation.
The essential pillars of every great story.
• How to construct your story but with a twist that guarantees audience engagement.
Keynote + Workshop
A Brand New World
Make things Happen Versus Wonder What Happened
Tony premiered this keynote at Google Think 2018. In his talk he outlines the forces contributing to the Brand New World and what role brands have within in. Tony draws upon case studies to identify two key insights - ‘more and less’ that are powering the best performing new and existing brands
From a Place to Buy to the Place to Be How bricks can counter clicks by minding their P’s but owning their B’s.
This talk is packed with actionable insights and ideas, for Retailers, Hospitality and Tourism Operators, and any other business who relies on a physical location to conduct business. The 6 P’s that once drove profitable traffic to your door - Premise, Product, Promotion, Price, Place and People are being neutered by the Platform Economy which has put the world each consumer desires within arms reach. Players such as Amazon, Apple, Alibaba, Shopify, airbnb, Uber, Netflix, Skip and thousands more have hijacked the mobile phone as a Trojan Horse, to digital matchmake sellers to consumers with hyper-personalized offers that are delivered with precision. In 15 years they have rewritten the rules of capitalism and combined have a market cap in excess of $7.1 trillion dollars.
To counter the Platform Economy, operators must pivot from a place to buy which is impossible to defend to the place to be, a territory steeped in emotion and personal experience that only a physical space can offer. To illustrate his points, Tony Chapman draws upon global case studies, customized to your sector, to share how you can identify the Be’s that are relevant to your consumer and your brand.
Key takeaways:
• Why the 6 P’s are under siege by digital-based disruptors in the Platform Economy.
• Identify the two points of entry where you are most vulnerable to disruption.
• How focusing on the right ‘Be’s’ will enable you to attract guests, increase spend, develop better talent, and guide your messaging and offer, and spark innovation.
Conference Host/Quarterback
I draw upon my three decades of experience, working across all industry sectors, combined with my stage presence and extensive preparation to quarterback or host conferences. I set the stage, ask the plenary speakers the questions the audience wants answered, create movement and momentum, moderate panels, conduct fireside chats, and wrap up the day with key learnings. My repeat business as a Conference Host is 100% and I have worked across Retail, Healthcare, Hospitality, Consumer Packaged Goods and Associations.
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