Tim McIntyre
A seasoned veteran with nearly 40 years of experience in communication and public relations
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Tim McIntyre
Biography
A seasoned veteran with nearly 40 years of experience in communication and public relations, Tim McIntyre was leading internal communications, public and media relations, crisis communications, event management, community giving, customer care, investor relations and government affairs as Executive Vice President for Domino's Pizza Inc., the world’s largest pizza chain, when he retired from the brand in 2022.
Tim was chief spokesperson for the global brand and represented the company in major national and international media, including The Today Show, Nightline, USA Today, Wall Street Journal, New York Times, and many others. He led media relations during the elimination of Domino’s famous 30-minute guarantee in 1993, conducting more than 300 interviews with media worldwide over a three-day span.
In 2009, Tim was named Crisis Manager of the Year by PR News for this handling of an unauthorized employee video posted on YouTube, which garnered worldwide attention and became a case study in social media crisis management. In June 2010, he was named Communicator of the Year by the Detroit chapter of the International Association of Business Communicators.
Tim served as chairman of the American Pizza Community, a coalition of the nation’s largest pizza companies, regional chains, franchise owners and suppliers that make up the U.S. pizza industry, advocating for federal and state policies affecting pizza companies and operators of all sizes and supporting programs that allow the industry to grow and create jobs.
While at Domino’s, he served four years as Chairman of Domino’s internal philanthropy, called the Partners Foundation, which supports Domino’s team members in time of tragedy. During his association with the brand, he also led the teams that raised more than $98 million for St. Jude Children’s Research Hospital, which honored him with its Executive Pioneer Award in 2022.
With a former Domino’s franchise owner, Tim co-authored the book, Hire the American Dream, featuring stories about how Domino’s helped turn minimum wage employees into millionaires, by helping hourly entry level employees become independent franchise owners.
In 2023, Tim began teaching Crisis Management in Public Relations at Eastern Michigan University, and his columns on leadership and crisis management have been published by the newsletters found on Franchising.com.
Tim holds a journalism degree from Eastern Michigan University (1985), where he served for two years as Editor-in-Chief of the Eastern Echo, the student newspaper, which was honored by the American Collegiate Press Association as one of the best campus newspapers in the country for the academic year, 1984-85.
Tim joined Domino’s in 1985 and retired to form T/M Communications in 2022, which provides communications and public relations strategy consulting services, c-suite writing, speaker support, and keynotes. He has been a speaker on leadership, public relations and crisis management throughout the United States, Canada, Europe, Asia and Australia.
Tim was recently commissioned to write a book on the history of Domino's Pizza for its 65th anniversary, telling the remarkable story of the brand through the stories of more than 90 franchise owners from around the world.
Tim McIntyre
Featured Video
Current: From The Inside Out
Time 39:44
Tim McIntyre
Featured Keynote Programs
What Could Possibly Go Wrong? An Insider's View of Crisis Communication
Benjamin Franklin had it right: "It takes many good deeds to build a reputation, but only one bad one to ruin it." Tim McIntyre, named "Crisis Manager of the Year" by PR News magazine, shares his unique perspective from nearly 40 years at one of the world's largest restaurant brands: most brand crises are self-inflicted through lack of planning, lack of leadership or just plain bad behavior. This unusual and humorous presentation reinforces that communicators not only have the opportunity but the responsibility to identify what could go wrong in their organizations and how they can prevent a crisis.
Leadership From The Inside-Out
A Different Way to Lead Your Teams
"Nobody wants to work anymore" is a common refrain these days. Most leaders have heard it, or said it, and likely believe it. But did you know that the phrase was first documented in a newspaper back in 1894 - more than 130 years ago? Speaker Tim McIntyre challenges participants with this: "Maybe they just don't want to work for you." Tim led multiple departments for one of the world's largest restaurant brands for decades, and learned a few things about leading people. The first step: looking inside yourself, and recognizing your own challenges and weaknesses. From there, you can begin to build a culture of caring. Tim became successful as a leader in spite of (or because of) the obstacles thrown his way as a child, overcoming people's initial impressions of him based on where and how he grew up. He defined himself on his terms, and today challenges leaders to look beyond the surface to see the whole person inside each employee, and shares how to do it. His inspirational talk resonates as well with employees, as he reinforces his belief that you don't have to let your past define you or hold you back.
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