Stu Schlackman

 Stu Schlackman is the Relationship Selling Expert. After more than 37 years in corporate sales, Stu formed his sales training firm to focus on helping his clients achieve superior sales results. Leveraging his competitive nature, he focuses on training and coaching sales and service teams to reach peak performance.

Before starting his own company, Schlackman was instrumental in increasing revenue and growing the client base of large corporations such as Capgemini, EDS, and the former Digital Equipment Corporation. His focus on relationship building led his sales teams to exceed sales projections by more than 30% percent annually.

Today, Schlackman uses his book and the “Four People You Should Know” Four People Personality Styles process to help companies build high performance teams and increase sales by connecting with the four different personality styles. The book describes the importance of understanding the buying behaviors of the four personality styles. How they make decisions, what each style values, how they prefer to communicate and what motivates them to action. 

As the author of six books, including his most recent one, The Relationship Selling Secret, Stu imparts wisdom, technique, and practical advice for corporate executives, sales professionals, corporate trainers, and others who have the desire to compete and win.

Schlackman holds a degree in mechanical engineering from Rensselaer Polytechnic Institute and an MBA from Kennedy Western University.

Schlackman has served thrice as the President of the National Speakers Association of North Texas and has also served as the President of the Leadership Richardson Alumni Association among other organizations. He earned the Certified Speaking Professional (CSP) award from the National Speakers Association, their highest performance-based designation.

Stu Schlackman
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Featured Keynote Programs

LIVE Demonstration on Selling to Different Styles

When your closing ratio isn’t what it should be or what it has been in the past.

In this highly interactive program, the audience will learn all about the Four People Personality Styles by watching four different sales conversations that demonstrate how the different personality styles behave. The audience will critique the methods and techniques, noticing the differences. After the sales conversations are complete, there will be an in-depth discussion with a Q&A.

Negotiating with Power

When you or your salespeople aren’t negotiating the price or margins that your offerings merit

In this program, sellers will learn how to negotiate their terms from a place of power, while, at the same time, serving the needs of prospects and clients. Negotiation requires preparation so that you don’t give away your margins.

Learn how to set and manage customer expectations and how to increase the value you provide. It all starts with assessing the balance of power and moving towards a win-win outcome.

The Relationship Selling Secret

When you or your team is struggling to understand and effectively respond to the buyer’s point of view

This program will help sales professionals and leaders build long-term, trust-based relationships with their prospects and customers. Using the Four People Personality Styles information, participants will better understand how others communicate, make decisions, and what they value. With that understanding, you’ll be able to build stronger and more successful relationships with everyone in your life.

Building High-Performance Sales Teams

When your sales department is suffering from ineffective communications or miscommunications, internally or externally

This program focuses on understanding the Four People Personality Styles and how each Style best contributes to a team. Audience members will learn how to adjust their approach depending on the Style of their teammates and leaders because each Style has a different method for communicating and deciding. Knowing and leveraging these differences results in increased productivity and confidence, building a culture of camaraderie.

Stu Schlackman
Featured Books

Leverage Your Strengths: How teachers and students use their personality style to Improve Grades, Engagement and Successby Stu Schlackman

Leverage Your Strengths: How teachers and students use their personality style to Improve Grades, Engagement and Success

by Stu Schlackman
The Relationship Selling Secret: The Sales Leader's Guide to Empowering Your Team to Increase Their Influence and Generate More Profitable Connectionsby Stu Schlackman

The Relationship Selling Secret: The Sales Leader's Guide to Empowering Your Team to Increase Their Influence and Generate More Profitable Connections

by Stu Schlackman

Stu Schlackman
Featured Reviews

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