Scott Greenberg

At the core of every thriving business lie the human elements of leadership, culture, and employee engagement. Scott Greenberg is the catalyst for a new kind of business transformation—one that balances the scales between strategic prowess and human empathy, the interconnectedness of profit and people.

Author of Stop the SHIFT SHOW and The Wealthy Franchisee, Scott delves into the human factors of business that directly impact performance. He helps leaders think at a higher level with a peak performance mindset that keeps emotions in check and yields the clearest, most productive perspective possible for business growth. He helps them lead more effectively so they can hire, train and develop their teams into a high-performance workforce. Improving business from the inside out, he co-created an innovative management diagnostic and leadership tool, 30-Second Leadership™, that enhances employee mindset, skillset and performance.

As a former multi-unit, international award-winning franchise owner for best management and customer service, Scott’s programs are a harmonious blend of wit, business acumen and human-centric leadership. He stands at the intersection of hard strategy and emotional intelligence, offering a holistic approach to business transformation that is practical and relatable.

Scott’s books, keynotes and online trainings aim to elevate not just the metrics, but the people behind them. As a sought-after author and international speaker, Scott ignites audiences with engaging, high-energy and customized programs that leave audience members with proven strategies and long-lasting inspiration. He is the expert organizations call on to boost performance and elevate their teams.

Scott is author of The Wealthy Franchisee: Game-Changing Steps to Becoming a Thriving Franchise Superstar (2021) and Stop the Shift Show: Turn Your Hourly Employees into a Top Performing Team (February 2024), published by Entrepreneur Press. He is a VIP contributor to Entrepreneur and a frequent contributor to Nation’s Restaurant News, Global Franchise Magazine, QSR Magazine and Franchise Business Review.

Scott Greenberg
Featured Videos

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Coaching Employees: Diagnosing Skillset & Mindset
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Scott Greenberg
Featured Keynote Programs

Killer Cultures
How to Create a Workplace that Attracts, Retains and Elevates Talent

Program Focus: Leadership, Employee Retention, Team Building, Corporate Culture

In today’s marketplace, employers are competing as much for employees as they are customers. But recruiting team members means very little if you can’t keep them, or if you can’t get them to perform. By creating a best-in-class workplace, you’ll naturally attract, retain, and boost talent, and ultimately grow your organization. In other words, to grow a high-profit business, you first need to grow a high-performance culture. That means going beyond ping pong tables, candy bowls, and gift cards and getting to the core of what really motivates people and unites them to the team.

In this program, Scott with teach your group how to:
Create high-performing teams that collaborate, WOW customers, and improve company culture
Become a talent magnet without increasing labor costs
Retain employees who solve problems instead of creating them
Spend less time recruiting and more time growing your business
Enjoy the PEACE OF MIND knowing your business is in good hands

You’ve Got This! The Human Factors of RESILIENCE & RESULTS

Program Focus: Motivation, Success, Culture, Mindset, Peak Performance, Overcoming Adversity, Change

This uplifting, content-rich program inspires attendees to embrace change, upgrade workplace performance and offers practical takeaways that immediately translate into actionable results.

Scott will teach your organization the three factors that determine outcome in any business situation. He’ll outline the difference between problem-solving and resiliency, and share five strategies for living and working with more strength and courage. Finally, he’ll explain how your group can create a culture of support and inclusiveness, so organizations thrive as a whole. This program is filled with actionable strategies, impactful stories and practical life lessons that will give your team lasting strength and inspiration.

Available as a keynote, breakout or half-day session, this customized program is perfect for leadership and management teams, front-line employees and is also a popular choice for all-hands meetings.

Audience members will learn how to:
Navigate more effectively through market change, burn-out and setbacks
Identify the three factors that impact results and focus on the areas where you have the most control
Make smarter business decisions with more strategy, less emotion
Discover the most common mental blockers that sabotage business performance and how to avoid them
Create a work culture that everyone can get behind and how to regularly reinforce it to promote seamless teamwork and high-performance
Elevate the individual and group performance of your team

How Mindset & Culture Lead to Profit & Performance

Program Focus: Mindset, Company Culture, Sales Growth, Customer Experience, Life Balance

In a busy work environment, it’s easy to get so caught up in tactics and everything that needs to be done that you forget about your individual mindset and the collective culture of your organization. But these human elements are the very things that separate the average from the extraordinary. To operate in a way that makes the most impact and ultimately, the most money, your culture must excel in three critical areas: the way people think, the way they lead, and the way they serve.

In this engaging, practical keynote program, Scott will show you how to:

THINK like a high performer. Take control of your brain to ensure your mindset is an asset to the organization, not a detriment.

LEAD in a way that promotes both the skill set and mindset of individual team members while also uniting them into a proud, loyal, and collaborative workforce that genuinely wants the best for the organization and the people it serves.

SERVE customers and the community by creating emotionally satisfying experiences that will quickly produce referrals and loyal repeat business.

You will learn:
The “Trigger to Trouble” process and how to disrupt it
How to work from your “point of clarity” and overcome the most common mental blockers that sabotage performance
How to manage your time to ensure you’re not just active, but proactive
What a culture actually is (beyond being nice to people) and how to effectively build and preserve it
How to overcome your hiring biases, understand your beliefs about the hiring process, and why you need the discipline to hold out for the right people.
How to move from facilitating transactions to building connections with your customers
Shift from upselling to upserving so you can increase your average ticket size while meeting the customer’s needs at a more intuitive level

30-Second Leadership
The Simple Coaching Method for Making Employees Great

Program Focus: Team Building, Leadership, Cultural Transformation, Employee Engagement, Coaching

Do you struggle with underperforming team members? Are attempts to motivate them failing to produce results? Would you like to spend less time “dealing with employees” and more time growing your bottom line?

Discover 30-Second Leadership, a field-tested management program that has leaders raving! Rooted in real-world experience, this simple, hard skills coaching system will show you how to quickly diagnose an employee’s work performance and prescribe the best corresponding coaching method to boost results and shift employee mindset and productivity in the workplace.

Whether you are a small business owner or a front-runner in a large corporation, if you manage other people, 30-Second Leadership will provide you with immediate, powerful and lasting results.

This program will:
Empower managers with simple, proven steps to engage and INSPIRE their employees
Create a common language among management for evaluating employee performance
Ensure top employees stay great, feel challenged and elevate others
Re-engage employees who may be bored, burnt-out or slipping in performance
Transform front-line employees into leaders who will help you grow your business

This workshop is highly-customized and a perfect follow-up to any of Scott’s keynotes. It is available in a 60-90-minute format, half-day workshops and is a popular addition for executive retreats.

Scott Greenberg
Featured Books

The Wealthy Franchiseeby Scott Greenberg

The Wealthy Franchisee

by Scott Greenberg

The Wealthy Franchisee Scott Greenberg’s firsthand experience as an award-winning franchisee teaches entrepreneurs how to maximize not only profits but customer and employee relationships. You too can replicate the mental habits, science-based tactics, and financial results of high-performing franchisees. As a franchising consultant, Scott Greenberg has helped franchise owners and franchisees improve their performance in a variety of service industries. Readers will learn how to:

  • Explore their own mental responses and become more self-aware
  • Bring out the best in employees and build superstar teams
  • Dazzle customers and increase sales with emotionally satisfying experiences
  • Optimize the human elements of their operation so they can grow into a next-level enterprise and become wealthy
Stop the Shift Show: Turn Your Struggling Hourly Workers Into a Top-Performing Teamby Scott Greenberg

Stop the Shift Show: Turn Your Struggling Hourly Workers Into a Top-Performing Team

by Scott Greenberg

This book offers practical strategies and techniques for effectively managing and coaching hourly workers, including:


  • Determining your managerial style and avoiding common mistakes
  • Building trust with your team to create a positive work culture
  • Motivating employees to perform at their best and go above and beyond
  • Developing effective coaching techniques to help team members grow and improve
  • Creating a sense of purpose and ownership among employees to foster a high-performing team
  • Overcoming common challenges in managing hourly workers, such as turnover and scheduling issues


Whether you're new to management or an experienced leader, "Stop the Shift Show" provides valuable insights and actionable advice to help you elevate your team's performance and drive success for your business. With its engaging writing style and real-world examples, this book is a must-read for anyone looking to build a high-performing team in today's competitive marketplace.

Scott Greenberg
Featured Reviews

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