Renée Mauborgne | The #1 most influential business thinker in the world by Thinkers50 and the first woman ever to top the ranking.

Renée Mauborgne

The #1 most influential business thinker in the world by Thinkers50 and the first woman ever to top the ranking.

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Renée Mauborgne
Biography

Renee Mauborgne is The INSEAD Distinguished Fellow and a professor of strategy at INSEAD, one of the world's top business schools. She is also Co-Director of the INSEAD Blue Ocean Strategy Institute.

Renee Mauborgne along with her colleague Chan Kim was named the #1 most influential business thinker in the world by Thinkers50. She is the first woman ever named world's most influential management thinker. Renee Mauborgne was also named among the world's top 5 best business school professors by MBA Rankings. She has received numerous academic and management awards including the Nobels Colloquia Prize for Leadership on Business and Economic Thinking, the Carl S. Sloane Award by the Association of Management Consulting Firms, the Leadership Hall of Fame by Fast Company, the Eldridge Haynes Prize, awarded by the Academy of International Business and the Eldridge Haynes Memorial Trust of Business International, for the best original paper in the field of international business among others.

Renee Mauborgne served on President Barack Obama's Board of Advisors on Historically Black Colleges and Universities (HBCUs) for the President's two terms. She is also a Fellow of the World Economic Forum.

Renee Mauborgne has published numerous bestselling articles in Harvard Business Review, Academy of Management Journal, Management Science, Organization Science, Strategic Management Journal, Administrative Science Quarterly, Journal of International Business Studies, MIT Sloan Management Review, and others. She also has published numerous articles in The Wall Street Journal, The Wall Street Journal Europe, The New York Times and The Financial Times, among others. Mauborgne is a world's top bestselling author at the Case Centre and the recipient of numerous Case Centre awards including "The Global Top 10 Bestselling Case Writers."

Renee Mauborgne is the co-author of the global bestseller Blue Ocean Strategy (Harvard Business Review Press, 2005, expanded edition 2015) and the indispensable follow-up, Blue Ocean Shift (Hachette Books, 2017). Blue Ocean Shift is a New York Times and #1 Wall Street Journal Bestseller. It is also an USA Today Bestseller, Los Angeles Times Bestseller, and an International Bestseller. Amazon selected Blue Ocean Shift as a "Best Business and Leadership Books of 2017." Blue Ocean Shift is also the winner of "The Best Leadership and Strategy Book of 2017" by 800-CEO-READ and the #1 business book of 2017 by Library Journal. Apple iBooks called it "one of the biggest books of the year." Only two years out, and Blue Ocean Shift is already being published in over 30 languages. To date, Blue Ocean Strategy and Blue Ocean Shift teaching materials have been adopted by over 2800 universities in over 100 countries across the globe.

Blue Ocean Strategy has sold over 4 million copies and is recognized as one of the most iconic and impactful strategy books ever written. It is being published in a record-breaking 46 languages and is a bestseller across five continents, hitting over 300 bestseller lists across the globe. The Financial Times called it "one of the bestselling business books of the century" and The Economist called it "the most successful book on business master-planning". Blue Ocean Strategy is selected as one of the 40 most influential books in the History of the People's Republic of China (1949-2009) along with Adam Smith's The Wealth of Nations and Milton Friedman's Free to Choose. Click here for a list of the major book awards won.

Renee Mauborgne co-founded the Blue Ocean Global Network (BOGN), a global community of practice on the Blue Ocean family of concepts. BOGN embraces academics, consultants, executives, and government officers.

Renée Mauborgne
Featured Videos

Current: Lessons from Facebook, Uber and Amazon

Time 08:36

More Videos From Renée Mauborgne

Lessons from Facebook, Uber and Amazon
Time 08:36
Stop Competing & Start Creating: How to Be Uniquely Successful
Time 32:37
Poets & Quants
Time 15:54
BLUE OCEAN SHIFT: Why Companies Need To Create New Demand
Time 02:35

Renée Mauborgne
Featured Keynote Programs

BLUE OCEAN SHIFT - Move Beyond Competing

Traditional competition-based strategies aren't enough to sustain high performance. Companies
must tap into the blue ocean of opportunities that will take them beyond the competition. That's what
this talk is all about: how to shift perspective, challenge boundaries and inspire people’s confidence
so your organization will shift from competing to creating, from cutthroat markets to wide open
ones, from red oceans to clear blue ones.

In this talk, Renée Mauborgne lays out a systematic five-step process anyone can use to make the
shift. She shares real-life cases of how leaders in diverse industries and sectors moved from red to
blue oceans using this process and how you can do it too. You’ll learn what works, what doesn’t,
and how to avoid pitfalls along the way so you can succeed on your own blue ocean journey. If
you're ready to seize new growth, inspire confidence and build a compelling future for your company,
you need to hear Renée talk about making a Blue Ocean Shift.

You’ll learn first-hand how to:
• MOVE beyond competition and seize new growth opportunities
• GROW through nondisruptive creation
• BUILD people’s confidence to seize new opportunities & change
• SHAPE industry boundaries in your favor

BLUE OCEAN STRATEGY - Create Uncontested Market Space and Make the Competition Irrelevant

Prospects in most established market spaces—red oceans—are shrinking steadily. Technological
advances have substantially improved industrial productivity, permitting suppliers to produce an
unprecedented array of products and services. The result is that in more and more industries, supply is overtaking demand where companies try to outperform their rivals to grab a greater
share of existing demand.

In this talk, Renée Mauborgne addresses one of the most important issues facing companies,
nonprofits and governments today: how to break out of bloody competition, seize new growth,
and create an uncontested market space. She shows you how to shift your perspective to see
opportunities where others only see constraints and offers practical tools and a proven process
that anyone can apply to create explosive growth.

NONDISRUPTIVE CREATION – Go Beyond Disruption to Seize New Growth

Disrupt this, disrupt that. Disrupt or die. That has been a popular mantra. But is disruption the only
way to create new markets? And is it the best way? Renée Mauborgne says, no. In this talk, she talks
about why a focus on disruption is limiting and leaves half the opportunities to create new markets
and new growth off the table. That other half is what she and her co-author Chan Kim call nondisruptive creation, whereby new markets are created without disrupting an existing one.
Mauborgne shares real-life cases of how leaders in diverse industries and sectors created growth
through non-disruptive creation by making a shift from red to blue oceans using the systematic
blue ocean shift process.

Renée Mauborgne
Featured Books

Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growthby Renée Mauborgne

Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth

by Renée Mauborgne
Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevantby Renée Mauborgne

Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant

by Renée Mauborgne

Renée Mauborgne
Featured Reviews

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