Peter Guber's book, TELL TO WIN, making waves in the Marketplace
Recently, TELL TO WIN was selected by the American Express Open Forum as one of the best business books of 2011. This is one of the many accolades Guber's book has received since it was released. Also, TELL TO WIN was featured by CNN Money and Hudson Booksellers as a top 5 business book of 2011. With the continued success of TELL TO WIN, Peter is positioned very well in the marketplace and can provide tremendous value to event planners.
Peter Guber is the Founder and CEO of Mandalay Entertainment, the visionary multimedia venture spanning movies, TV, sports, and new media, Peter Guber is among the most successful executives and entrepreneurs in the entertainment and communications industries. Films he personally produced or executive produced, including Rain Man, Batman, The Color Purple, Midnight Express, Gorillas in the Mist, The Witches of Eastwick, Missing and Flashdance, have resonated with audiences all over the world, earning over three billion dollars worldwide and garnering more than fifty Academy Award nominations.
ABOUT TELL TO WIN:
Today everyone - whether they know it or not - is in the emotional transportation business. More and more, success is won by creating compelling stories that have the power to move partners, shareholders, customers, and employees to action. Simply put, if you can't tell it, you can't sell it. And this book tells you how to do both.
Historically, stories have always been igniters of action, moving people to do things. But only recently has it become clear that purposeful stories - those created with a specific mission in mind - are absolutely essential in persuading others to support a vision, dream or cause.
Peter Guber, whose executive and entrepreneurial accomplishments have made him a success in multiple industries, has long relied on purposeful story telling to motivate, win over, shape, engage and sell. Indeed, what began as knack for telling stories as an entertainment industry executive has, through years of perspiration and inspiration, evolved into a set of principles that anyone can use to achieve their goals.
In Tell to Win, Guber shows how to move beyond soulless Power Point slides, facts, and figures to create purposeful stories that can serve as powerful calls to action. Among his techniques:
• Capture your audience's attention first, fast and foremost
• Motivate your listeners by demonstrating authenticity
• Build your tell around "what's in it for them"
• Change passive listeners into active participants
• Use "state-of-the-heart" technology online and offline to make sure audience commitment remains strong
To validate the power of telling purposeful stories, Guber includes in this book a remarkably diverse number of "voices" - master tellers with whom he's shared experiences. They include YouTube founder Chad Hurley, NBA champion Pat Riley, clothing designer Norma Kamali, "Mission to Mars" scientist Gentry Lee, Under Armour CEO Kevin Plank, former South African president Nelson Mandela, magician David Copperfield, film director Steven Spielberg, novelist Nora Roberts, rock legend Gene Simmons, and physician and author Deepak Chopra.
After listening to this extraordinary mix of voices, you'll know how to craft, deliver - and own - a story that is truly compelling, one capable of turning others into viral advocates for your goal.
For information on how to book Peter Guber for your next event, visit PremiereSpeakers.com/Peter_Guber.