Nicole Cramer | Turning Human Connection Into Your Organization's Most Powerful Sales Tool

Nicole Cramer

Turning Human Connection Into Your Organization's Most Powerful Sales Tool

Fee Range
$16,500
Travels From
Nashville, TN

Nicole Cramer
Biography

"Sales moves at the speed of trust — and trust is built on the quality of your relationships." Nicole Cramer has lived that truth from both sides of the equation. A former high school math teacher who spent fifteen years in the classroom, she made one of the most unlikely pivots in sales history: with zero formal sales training, she became the #1 nationally ranked salesperson at a Fortune 500 company — two years in a row. What she discovered along the way challenged everything she thought she knew about selling, and it became the foundation for everything she teaches today.

Nicole's message redefines what it means to be a salesperson. Most professionals — whether they carry that title or not — have been conditioned to believe that sales requires pressured persistence or a certain kind of personality. Nicole dismantles that belief from the stage. Her work shows audiences that there is a different way to sell: one rooted in genuine human connection, curiosity, and care — where the transaction becomes the natural byproduct of a relationship built on trust. In a world increasingly dominated by AI and automation, Nicole's message is more relevant than ever: the most powerful sales tool you will ever have is your ability to make another person feel truly seen and understood.

As a keynote speaker, sales coach, corporate sales trainer, and Exactly What to Say® Certified Guide, Nicole blends sales psychology, strategic language, and real-world experience into sessions that are equal parts energizing and immediately actionable. 

She has facilitated over 1,000 keynotes, workshops, trainings, and presentations for organizations across different industries — including Lowell Five Bank, Pink Zebra Moving, Promoveo Health, Northwestern Mutual, Keller Williams, and Petra Coach. She is regularly invited back by the same clients who want to go deeper. What keeps audiences engaged and organizations returning is not just Nicole's content — it is her process. Before stepping on any stage, Nicole conducts stakeholder interviews, audience research, and customization calls to ensure her message lands with precision. Her takeaways are not generic — they are industry-specific, role-specific, and designed to be implemented the same week.

Nicole is the founder of TNC Speaking & Coaching, a TEDx speaker, the creator of the Next Level Sales coaching program for health coaches, and one of the most in-demand emerging voices in sales and human connection. Event planners consistently describe working with Nicole as a true partnership — one where the measure of success is not only the reaction in the room, but the results that follow.
 

Nicole Cramer
Featured Videos

Current: The Real Reason People Buy (It's Not What You Think)

Time 08:02

More Videos From Nicole Cramer

The Real Reason People Buy (It's Not What You Think)
Time 08:02
How to Sell Without Being "Salesy" Using Exactly What to Say
Time 02:40
The 22-Second Mistake Killing Your Sales
Time 09:52
How I Helped Agents Master the Art of Connection
Time 05:26

Nicole Cramer
Featured Keynote Programs

Connection Leads to Compensation

In a world of automation and AI, the professionals who win are the ones who know how to make people feel truly seen and understood. Nicole equips audiences with the sales psychology, strategic language, and human connection skills to turn everyday conversations into long-term client relationships — without pressure, manipulation, or scripts.

Key Outcomes:
 * Understand why human connection is the ultimate competitive advantage in a technology-driven world
 * Learn the core principles of sales psychology and how to apply them in real conversations
 * Develop the language and listening skills to uncover what prospects and clients actually need
 * Build relationships that generate repeat business, referrals, and long-term loyalty
 

Selling Without the Sleaze
The Art of Confident, Compassionate Influence

Most people don't grow up wanting to be in sales — and it's no surprise why. The word alone conjures images of pressure, manipulation, and self-serving agendas. But what if we've had it wrong all along? What if selling isn't something you do to people, but something you do for them?

In this high-energy, heartfelt keynote, Nicole Cramer redefines sales as an act of service, connection, and self-leadership — and gives audiences the mindset and tools to prove it. Through story, humor, and immediately applicable frameworks, attendees walk away with a fundamentally different relationship with the word "sales" and the confidence to act on it.

Key Outcomes:
 * Reframe selling as an act of service, influence, and leadership
 * Learn five human-centered sales principles that boost confidence in everyday conversations
 * Discover how to follow up naturally — without feeling pushy or awkward
 * Walk away with two powerful, rejection-free openers to start meaningful conversations with ease
 

Exactly What to Say® to Close with Confidence

Closing is not about pressure, it is about preparation. As an Exactly What to Say® Certified Guide, Nicole teaches audiences the specific phrases, questions, and language patterns that move conversations forward naturally, dissolve objections before they stall a deal, and give professionals the confidence to ask for the business — and get it.

Key Outcomes:
 * Learn the exact words and phrases that move hesitant prospects toward a confident yes
 * Discover how to handle the most common objections without feeling pushy or losing the relationship
 * Master the art of asking for the business in a way that feels natural — for both you and your buyer
 * Walk away with a personal language toolkit to use immediately in real sales conversations
 

Nicole Cramer
Featured Reviews

Frequently Asked Questions

Quick answers to some of the most common questions about booking Nicole Cramer for your event.

How do I book Nicole Cramer for my event?

Booking Nicole Cramer with Premiere Speakers Bureau is a streamlined 4-step process:
  • Availability Check: Contact us with your event date and budget to verify if your desired speaker is available.
  • Hold Date: We place a temporary "hold" on the speaker's calendar while you finalize internal approval.
  • Contracting: We issue a contract outlining the fee, cancellation policy, and event expectations.
  • Logistics: Once signed, our event management team handles all travel booking, itinerary, and AV requirements.

Why should I partner with Premiere Speakers Bureau rather than contacting speakers directly?

Partnering with Premiere Speakers Bureau provides a comprehensive safety net for your event that direct booking cannot match. You get the same speaker for the same price, but with a dedicated team with over 30 years of event experience handling contracts, logistics, and are prepared for any emergency. We know what it takes to run an excellent event.

What makes Premiere Speakers Bureau unique compared to other agencies?

Premiere Speakers Bureau distinguishes itself by having over 30 years of experience while partnering with more than 35,000 events. PSB has also built a streamlined, fully online process that makes booking a speaker, handling travel and payments extremely easy for anyone looking to plan a speaker led event.

How does Premiere Speakers Bureau's 'Zero Cost Service' model work?

Premiere Speakers Bureau operates on a 'Zero Cost Service' model for event planners. Our services—including research, booking, and logistics—are always free to the client. The speaker covers our commission from their standard honorarium as payment for our role in marketing and managing their engagements.

How are speaker fees structured, and what is typically included?

A speaker's fee typically covers the keynote presentation, a pre-event planning call, and standard customization. Travel expenses are usually billed separately.

What are the standard policies for speaker travel and expenses?

Travel expenses are negotiated during contracting. We generally recommend a flat travel fee for simplicity, though we also offer line-by-line invoicing when preferred. PSB ensures these expenses adhere to professional standards, and our Event Portal allows for easy tracking and invoicing.
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Nicole Cramer

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