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Mark Stiving | Pricing & Value Creation Expert, Ph.D., Keynote Speaker, Author & Host of the Impact Pricing Podcast

Mark Stiving

Pricing & Value Creation Expert, Ph.D., Keynote Speaker, Author & Host of the Impact Pricing Podcast

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Fee Range
$20,000
Travels From
Reno, NV

Mark Stiving
Biography

Mark Stiving doesn't just teach pricing; he transforms how companies capture their true worth. With his Ph.D. in Pricing from UC Berkeley and 25+ years helping hundreds of companies from Cisco to CrowdStrike, Mark brings the calm confidence of someone who's seen every pricing challenge and knows exactly how to solve it.

His obsession with pricing started early. As a kid grocery shopping, he noticed every cereal box ended in .99 and wondered why. That curiosity never left him. But the real breakthrough came from a painful personal experience that taught him you can't solve problems until you truly understand how others think and make decisions. That insight became the foundation of his approach to understanding buyers.

Mark draws audiences in with stories and insights delivered with the quiet authority of someone who's built and sold businesses, authored four books including Selling Value and Instant Profits, and hosts the popular Impact Pricing podcast. He doesn't motivate with rah-rah speeches, he transforms thinking with proven frameworks you can implement immediately.

When he's not helping companies capture their worth, you'll find Mark flying his own plane around the Reno skies, where he lives with his wife, Carol. A former mountain biker, paraglider, scuba instructor, and white-water kayaker, he has always been drawn to activities that require both calculated risk and complete focus, much like the pricing strategies he teaches. 
 

Mark Stiving
Featured Keynote Programs

Selling Value
How to Win More Business at Higher Prices

Your sales team is trapped in a price war they can't win. Every conversation defaults to discounts. Every competitor seems cheaper. Every deal feels like a race to the bottom.

The Hidden Truth: This isn't a pricing problem; it's a value communication problem. When buyers focus on price, it's because they don't fully grasp the value of what you're selling.

In this keynote, award-winning author and speaker Mark Stiving will reveal:
  Why buyers default to price comparisons (and the psychology behind it)
  How to identify prospects who will pay premium prices for premium value
  The exact frameworks that shift conversations from cost to value
  Negotiation strategies that preserve margins while closing more deals
  Real techniques to quantify your value in dollars, not features

The Bottom Line: Stop competing on price. Start winning on value and watch your margins transform.

Perfect For:
  Sales teams and revenue organizations
  Sales leadership and management
  B2B companies facing pricing pressure
  Professional services firms
  Technology and software companies
  Sales conferences and training events
 

Erase Buyer Disconnect
Turn Hidden Value into Revenue Growth

You deliver massive value to your customers, but do you capture your fair share of that value? For most companies, the answer is a depressing, "no."

The Hidden Truth: This disconnect isn't about your capabilities; it's about the gap between the value you deliver and the value they perceive. When buyers can't see your full impact, they make decisions that hurt both of you.

In this keynote, award-winning author and speaker Mark Stiving will uncover:

  Why smart buyers consistently undervalue exceptional solutions (and how to fix it)
  The psychology behind how people assign worth to business decisions
  How to identify segments that recognize and reward true value
  Proven frameworks to quantify and communicate your impact in terms that matter

Your Bottom Line: Stop being undervalued. Start capturing what you're worth and watch your business transform.

Perfect For:
  Leadership teams and executive audiences
  Revenue executives and growth leaders
  Association conferences and industry events
  Companies struggling with commoditization
  Organizations with complex or transformational solutions
 

Instant Profits
How to Raise Prices without Losing Customers

Fear. Fear is what keeps most companies from raising their prices, or at least raising prices enough. Yet price increases are one of the most powerful tools to improve your bottom line.

The Hidden Truth: While no customer wants a price increase, many will accept it—and Mark can help you identify who and how much.

In this high-ROI keynote, award-winning author and speaker Mark Stiving will reveal:
  Why most companies are chronically underpriced (and the signs you're one of them)
  Strategic frameworks to identify which customers and products can absorb higher prices
  Communication formulas that minimize resistance and maximize acceptance
  When and how to implement increases without triggering competitive retaliation

The Bottom Line: Stop leaving money on the table. Start capturing the profits you've already earned.

Perfect For:
  CEOs and executive leadership teams
  Private equity and venture capital events
  Industry associations and executive conferences
  Leadership retreats and strategic planning sessions
  Companies facing margin pressure or cost increases
 

Pricing AI
Erase Buyer Disconnect Before It's Baked Into Your Algorithms

AI companies are burning through millions in development costs while struggling to justify premium pricing to customers who see AI as either "magic" or "just another tool."

The Hidden Truth: The same value communication principles that work for traditional products become even more critical with AI, but most companies are getting it wrong.

In this cutting-edge keynote, award-winning author and speaker Mark Stiving will reveal:
  Why Pricing AI feels different, but isn’t
  How to apply proven pricing principles to AI products
  How to quantify and communicate AI value when benefits are hard to measure
  Frameworks to price AI agents, models, and automation tools profitably
  Strategies to justify premium pricing for "invisible" AI capabilities
  Methods to segment AI buyers based on value realization, not just features

The Bottom Line: Price for the transformation, not the technology.

Perfect For:
  AI company executives and leadership teams
  Technology conferences and innovation summits
  Venture capital and private equity events
  SaaS companies adding AI capabilities
  Organizations investing heavily in AI development
 

Mark Stiving
Featured Reviews

Frequently Asked Questions

Quick answers to some of the most common questions about booking Mark Stiving for your event.
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How do I book Mark Stiving for my event?

Booking Mark Stiving with Premiere Speakers Bureau is a streamlined 4-step process:
  • Availability Check: Contact us with your event date and budget to verify if your desired speaker is available.
  • Hold Date: We place a temporary "hold" on the speaker's calendar while you finalize internal approval.
  • Contracting: We issue a contract outlining the fee, cancellation policy, and event expectations.
  • Logistics: Once signed, our event management team handles all travel booking, itinerary, and AV requirements.

Why should I partner with Premiere Speakers Bureau rather than contacting speakers directly?

Partnering with Premiere Speakers Bureau provides a comprehensive safety net for your event that direct booking cannot match. You get the same speaker for the same price, but with a dedicated team with over 30 years of event experience handling contracts, logistics, and are prepared for any emergency. We know what it takes to run an excellent event.

What makes Premiere Speakers Bureau unique compared to other agencies?

Premiere Speakers Bureau distinguishes itself by having over 30 years of experience while partnering with more than 35,000 events. PSB has also built a streamlined, fully online process that makes booking a speaker, handling travel and payments extremely easy for anyone looking to plan a speaker led event.

How does Premiere Speakers Bureau's 'Zero Cost Service' model work?

Premiere Speakers Bureau operates on a 'Zero Cost Service' model for event planners. Our services—including research, booking, and logistics—are always free to the client. The speaker covers our commission from their standard honorarium as payment for our role in marketing and managing their engagements.

How are speaker fees structured, and what is typically included?

A speaker's fee typically covers the keynote presentation, a pre-event planning call, and standard customization. Travel expenses are usually billed separately.

What are the standard policies for speaker travel and expenses?

Travel expenses are negotiated during contracting. We generally recommend a flat travel fee for simplicity, though we also offer line-by-line invoicing when preferred. PSB ensures these expenses adhere to professional standards, and our Event Portal allows for easy tracking and invoicing.
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Mark Stiving

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