Lisa Earle McLeod

The words selling and noble are rarely seen together. The common business narrative is that money is the primary motivator for salespeople and doing good by the world runs a distant second. That belief is wrong. Lisa shows audiences:

Why purpose-driven sellers outsell quota driven sellers
How to name and claim your own Noble Purpose
Techniques to increase competitive differentiation and emotional engagement with your team and customers
How clients read your internal talk track and why it affects your relationships
Language to bring a greater sense of Noble Purpose into meetings, pitching, and planning
How to reset yourself (and your team) when you lost your sense of purpose

We’ve all seen the Gallup numbers: Over half of the workforce is disengaged. It doesn’t have to be this way. It’s not work that kills our spirit; it’s meaningless work. Lisa provides concrete techniques leaders can implement immediately to increase emotional engagement and performance. She teaches leaders:

Why purpose-driven organizations outperform the rest of the market by over 350%
How to name and claim a Noble Purpose for yourself and your team
Techniques to infuse a customer-driven sense of purpose into daily operations
What to do if your team is losing their sense of Noble Purpose
How to rally your entire organization around the Noble cause of customers

People often think ‘purpose’ is reserved for people whose noble calling is to be a nurse, scientist, or teacher, while the rest of us are left to slug it out for just a paycheck. Nothing could be further from the truth. This program is designed to uplift a team, arming them with practical techniques to feel a greater sense of purpose in the cadence of daily business.