How do I book Joanna Lohman for my event?

Booking Joanna Lohman with Premiere Speakers Bureau is a streamlined 4-step process: 1. Availability Check: Contact us with your event date and budget to verify if your desired speaker is available. 2. Hold Date: We place a temporary 'hold' on the speaker's calendar while you finalize internal approval. 3. Contracting: We issue a contract outlining the fee, cancellation policy, and event expectations. 4. Logistics: Once signed, our event management team handles all travel booking, itinerary, and AV requirements.

Why should I partner with Premiere Speakers Bureau rather than contacting speakers directly?

Partnering with Premiere Speakers Bureau provides a comprehensive safety net for your event that direct booking cannot match. You get the same speaker for the same price, but with a dedicated team with over 30 years of event experience handling contracts, logistics, and are prepared for any emergency. We know what it takes to run an excellent event.

What makes Premiere Speakers Bureau unique compared to other agencies?

Premiere Speakers Bureau distinguishes itself by having over 30 years of experience while partnering with more than 35,000 events. PSB has also built a streamlined, fully online process that makes booking a speaker, handling travel and payments extremely easy for anyone looking to plan a speaker led event.

How does Premiere Speakers Bureau's 'Zero Cost Service' model work?

Premiere Speakers Bureau operates on a 'Zero Cost Service' model for event planners. Our services—including research, booking, and logistics—are always free to the client. The speaker covers our commission from their standard honorarium as payment for our role in marketing and managing their engagements.

How are speaker fees structured, and what is typically included?

A speaker's fee typically covers the keynote presentation, a pre-event planning call, and standard customization. Travel expenses are usually billed separately.

What are the standard policies for speaker travel and expenses?

Travel expenses are negotiated during contracting. We generally recommend a flat travel fee for simplicity, though we also offer line-by-line invoicing when preferred. PSB ensures these expenses adhere to professional standards, and our Event Portal allows for easy tracking and invoicing.

Joanna Lohman

Global Keynote Speaker and Performance Ignitor. Member of the USWNT and Former Professional Soccer Player

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Joanna Lohman
Biography

Joanna Lohman is a global keynote speaker, former pro soccer player, and impact amplifier who excels at unlocking human potential and maximizing team cohesion. As a former professional soccer player and member of the United States Women’s National Team, she gained elite insights into leadership and team building. She also built a platform for social impact and became the first player in Washington Spirit history to have her jersey retired. During her 16-year professional career, she set herself apart through her ability to sustain excellence, connect with the fan base and grow the game.

She is the author of "Raising Tomorrow's Champions", an extraordinary parenting and life lessons book as told through the eyes of the greatest women's soccer players of all-time. Joanna is also a human rights activist and a Sport Diplomat with the U.S. Department of State. She travels the world running programs in less developed nations utilizing sport to battle sex trafficking, promote conflict resolution, empower women and leaders, and develop our youth.

For the last 20 years, Joanna has infused the lessons of elite level sports into the business world, building high performing teams and individuals who thrive under challenge, change and chaos. She has ignited companies to optimize their human potential and sustain excellence through transformational leadership and inspiration. Joanna drills down to the essence of greatness with emphasis on processes, systems and routines, and deeply connects with the audience through personal stories of injury, adversity and struggle. With a powerful combination of both lived experience and cutting edge science and data, Joanna is a compelling and captivating speaker.

As a performance coach, professional speaker, and courageous leader, she has impacted organizations all over the world, including: The Minnesota Vikings, The Human Rights Campaign, Chamber of Commerce Foundation, Qualcomm, Lifetime Television, American Staffing Association, Amgen, Sanofi, and McDonald’s. She has been featured on national television and radio across the globe including CNN, Fox 5 DC, and Sirius XM as a leading voice in sports performance, equality, change management, and leadership.

Joanna grew up in Silver Spring, MD and went on to attend Pennsylvania State University on a full athletic scholarship. She became one of the most decorated players in Penn State history as a four-time Academic All American, Big Ten Player of the Year, captain of the Women's Soccer Team, and graduated with a 3.98 GPA. She is a member of both the Springbrook High School and Montgomery County Sports Hall of Fame. She is an active and well known community member in Silver Spring, MD with a social media presence that invites each individual to use their platform for impact.
With her trademark blonde mohawk, multi-hyphenated existence, and profound identity evolution, Joanna is a model for authentic leadership and resilience.

She now takes on her greatest adventure yet as wife to Melodie and parent to Luna and dog, Dewey.

Joanna Lohman
Featured Videos

Current: The Greatest Contributions You'll Never See How Every Role Drives the Win

Time 02:09

Joanna Lohman
Featured Keynote Program

The Greatest Contributions You’ll Never See

How Every Role Drives the Win

Joanna Lohman wasn’t the star who scored the winning goal. She didn’t have her face on the Wheaties box. But behind the scenes, Joanna Lohman was the heartbeat of the team – the culture-setter, the connector, and the glue that made greatness possible. The real game-changers aren’t always in the spotlight.

Great teams win because every role matters. The most impactful contributors are often the ones who create the conditions for greatness, setting the stage so others can shine, and turning individual brilliance into collective victory.

Joanna’s story is a wake-up call for every organization chasing big wins. Most companies aren’t fighting for a World Cup or an Olympic medal, but they are fighting for success, continuous improvement, and a stronger and more resilient company culture. And that takes more than a star player. It takes a team where every role matters and every person plays to their highest value.

To win big, every business needs employees who embrace their unique role and give it their all, and every leader needs to see, value, and reward the work done in the shadows that makes the success in the spotlight possible.

True leadership is not about always being in the center of the action. Not everyone gets to be the wizard. Some are warriors who are essential to creating the conditions where others can thrive and are essential to the win.

In this inspiring and motivating keynote, Joanna shares how she learned, after nearly 40 years of chasing the spotlight role, that her true power came not from stepping aside but from stepping into the position that demanded a different kind of strength and unleashed a skill set that elevated everyone around her. This keynote challenges audiences to recognize the unseen contributions that fuel success and embrace roles that unlock maximum impact, not maximum visibility.

Great teams win because every role matters. Joanna Lohman will make sure your audience never forgets it.

Core Messages:

1. Your role is not lesser—it’s different, and equally essential
In elite sports and in business, success is never a solo act. Joanna’s career all the way from youth soccer to the U.S. Women’s National Soccer Team taught her that every role, from the star striker to the defensive anchor, from the visionary CEO to the front-line team member, is indispensable. The scoreboard doesn’t tell the whole story. Behind every game-winning goal is a chain of moments and contributions that made it possible. Your role may not come with the loudest applause, but without it, the big win is never possible.

2. Impact is measured in outcomes, not in spotlight
The highlight reel never tells the full truth. In sports, the media captures the goal, but not the defender’s stop or the midfield pass that made it possible. In business, the public sees the product launch, not the late-night problem solving or the quiet innovation that fueled it. Joanna drives home the point that true influence is about creating outcomes that matter, and that the work done in the shadows is often the very foundation of success

3. Leaders must create the conditions for success
Great leaders do more than recognize top performers. They identify and support the people whose impact might not always be obvious but is always critical. Leaders who provide clarity, resources, and recognition for all roles unleash higher engagement, better collaboration, and sustained performance across the entire team.

4. You don’t have to be the greatest to be great
The magic happens when every player embraces the role they are best suited for. Tom Brady is widely recognized as the G.O.A.T. But a team of 11 Tom Brady’s would be the worst team in the history of the NFL. Real greatness comes when each player leans into the role they’re best suited for, sharpening their unique strengths and embracing the fact that success depends on a blend of different talents. When everyone plays their part to the fullest, the whole team wins.