The best presentation of our conference! Gregg kept the audience engaged and energized, while giving them tools to make their business better."
Gregg Lederman is a professional speaker, executive coach, and New York Times best-selling author. Over the past 20 years, Gregg has worked with tens of thousands of business leaders and managers to implement performance-driven leadership, employee engagement, and customer experience solutions.
The results speak for themselves:
Over the past decade, Gregg's clients have witnessed more than 90% employee engagement -- nearly three times the national average.
More than 68% of Gregg's clients have been noted on "best place to work" lists, either in their region, their industry, or on Fortune's "100 Best Companies to Work For" annual ranking.
He is the author of three award-winning books. His latest book, CRAVE: You Can Enhance Employee Motivation in 10 Minutes by Friday has been credited by many executives as "life changing" for those who want to become better leaders.
In addition to being a sought-after, highly engaging keynote speaker and author, Gregg has served for over 18 years as a professor at the Simon School of Business at the University of Rochester. He teaches executive MBAs how to become more effective and trusted leaders in his course: Leading Organizational Change.
Gregg lives in Rochester, New York, with his wife, Karyn, and three wonderful daughters.
The Brand Called YOU is more than just a workshop—it’s a Game Plan for life and leadership.
These are the most important words in your life. What if you could define who you truly are—and lead with greater confidence, clarity, and impact? That’s exactly what The Brand Called YOU workshop helps you do.
Leaders are facing new challenges.
92% of people fail to follow through on the promises they make to themselves.
More than 50% of employees don’t trust their managers.
80% of employees don’t trust senior leadership.
And worst of all? 85–90% of people lack self-awareness about their core values—the very foundation of who they are. And when people don’t know who they are, they don’t know how to show up in life—at work, at home, or in the way they lead. This workshop changes that.
This matters.
The truth is, the workplace won’t change—your team won’t change—until more leaders become truly aware of who they are and how they show up. Are your leaders ready to define their brand and start leading with greater clarity and impact?