Geralyn Lucas
Author & Breast Cancer Survivor
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New York, NY, United States
Geralyn Lucas
Biography
Geralyn Lucas was only 27 when she was diagnosed with breast cancer. Shaking the foundations of her world, she was faced with the harrowing decision of whether or not to undergo a mastectomy. She shares her incredible journey in her memoir, Why I Wore Lipstick: To My Mastectomy.
Having been diagnosed at an early age, Lucas thought it was important to share her story with others to help dispel the myth that breast cancer discriminates by age. Filled with courage, humor, and inspirational candor, Why I Wore Lipstick: To My Mastectomy details Lucas' internal struggle and soul searching to rediscover her "inner cleavage" after losing a key female-defining characteristic and feel sexy and whole once again.
Having gained wide praise as an author and inspirational speaker, SELF magazine said Lucas' "honest, funny and courageous account of facing down the disease is both inspiring and entertaining, and readers who know anyone going through treatment will love this singularly upbeat account." Inspired by Lucas' book, dress designer and breast cancer survivor Betsey Johnson designed a T-shirt to promote Why I Wore Lipstick: To My Mastectomy; cosmetic company Stila created a lipstick called Geralyn; and The Young Breast Cancer Survivor Foundation and Zeta Tau Alpha Foundation both endorsed the book.
Lucas' message is not just for women who have experienced the effects of cancer. "This is a universal story for women," she says, "A lot of people say going through a serious illness makes you look deeply at who you are, and that can be true. But you don't have to have breast cancer to do that."
Lucas was an editorial producer at ABC News for 20/20 before joining Lifetime Television as a producer and head of the Stop Breast Cancer for Life initiative. She lives in New York City with her husband, Tyler, and their two children. Skye, her eldest child, was born in the same hospital where Lucas had her mastectomy.
Geralyn Lucas
Featured Keynote Program
Why I Wore Lipstick
To My Mastectomy
In her touching and hilarious keynote presentation “Why I Wore Lipstick (to My Mastectomy)”, Lucas tells her inspirational story of understanding, coping with, and surviving breast cancer. Though there was no family history of breast cancer, Lucas was diagnosed at age 27. Her courageous and uplifting attitude towards battling with the disease has made her a favorite with audiences across the country.
She shares her message so that sisters, mothers, daughters, and friends can empower themselves with the knowledge to stop breast cancer before it starts. Listen to your heart, get the facts, be fearless, and find your inner cleavage!
Frequently Asked Questions
Quick answers to some of the most common questions about booking Geralyn Lucas for your event.
How do I book Geralyn Lucas for my event?
Booking Geralyn Lucas with Premiere Speakers Bureau is a streamlined 4-step process:
- Availability Check: Contact us with your event date and budget to verify if your desired speaker is available.
- Hold Date: We place a temporary "hold" on the speaker's calendar while you finalize internal approval.
- Contracting: We issue a contract outlining the fee, cancellation policy, and event expectations.
- Logistics: Once signed, our event management team handles all travel booking, itinerary, and AV requirements.
Why should I partner with Premiere Speakers Bureau rather than contacting speakers directly?
Partnering with Premiere Speakers Bureau provides a comprehensive safety net for your event that direct booking cannot match. You get the same speaker for the same price, but with a dedicated team with over 30 years of event experience handling contracts, logistics, and are prepared for any emergency. We know what it takes to run an excellent event.
What makes Premiere Speakers Bureau unique compared to other agencies?
Premiere Speakers Bureau distinguishes itself by having over 30 years of experience while partnering with more than 35,000 events. PSB has also built a streamlined, fully online process that makes booking a speaker, handling travel and payments extremely easy for anyone looking to plan a speaker led event.
How does Premiere Speakers Bureau's 'Zero Cost Service' model work?
Premiere Speakers Bureau operates on a 'Zero Cost Service' model for event planners. Our services—including research, booking, and logistics—are always free to the client. The speaker covers our commission from their standard honorarium as payment for our role in marketing and managing their engagements.
How are speaker fees structured, and what is typically included?
A speaker's fee typically covers the keynote presentation, a pre-event planning call, and standard customization. Travel expenses are usually billed separately.
What are the standard policies for speaker travel and expenses?
Travel expenses are negotiated during contracting. We generally recommend a flat travel fee for simplicity, though we also offer line-by-line invoicing when preferred. PSB ensures these expenses adhere to professional standards, and our Event Portal allows for easy tracking and invoicing.