Dianna Booher

"Great leaders are great communicators…If you want to become a top-notch strategic communicator, you'd do well to heed the advice in [this book's] pages." —Marshall Goldsmith, New York Times-bestselling author of What Got You Here Won't Get You There
An Axiom Awards Silver Medal Winner

People often get promoted to leadership positions without knowing how to communicate an inspiring strategic vision to the people who report to them. So they focus on what they know: tactics, not strategy. As a result, they become stuck in micromanagement mode—driving people away instead of drawing them in.

Dianna Booher wants to prevent micromanagement before it happens by providing you with the right leadership communication skills. Grounded in extensive research, this book offers practical guidelines to help professionals think, coach, converse, speak, write, meet, and negotiate strategically to deliver results. In thirty-six brief chapters, Booher shows you how to communicate effectively to audiences up and down the organization so you can fulfill your most essential responsibilities as a leader.
 

The classic business communication guide―updated for smart phones, social media, and other digital platforms

Communicate clearly, tactfully, and confidently in any situation, including:

• Being persuasive
• Running productive meetings
• Asking the right questions
• Coaching
• Negotiating
• Resolving conflicts
• Responding to insults
• Offering praise
• Delegating responsibilities
• Crossing cultural divides
• Networking at events

Communications expert Dianna Booher provides an essential nine-point checklist for success in the art of communication and persuasion—for building solid relationships, and for increasing credibility in the workplace. With lessons from politics, pop culture, business, family life, and current events, the book identifies common reasons that communicators fail to accomplish their goals, along with examples and analyses of messages that succeed and those that fail.

Today, most business writing is email writing. We handle even our most important customer transactions, internal operations, and supplier partnerships solely by email.
 

Every presentation you make—whether to 6 or 6,000—is an opportunity to advance your ideas and your career!

Speak with Confidence! gives you the tools and techniques you need to make the most of that public speaking opportunity or that business presentation. You will learn how to:

• Establish rapport with any audience
• Present with passion and persuasion
• Organize your ideas for maximum impact
• Plan your presentation structure quickly
• Add anecdotes to improve retention
• Tell great stories to engage listeners and drive home your point memorably
• Use vocal variety
• Think on your feet to handle tough question-and-answer sessions with credibility
• Use visuals to support rather than sabotage your message
• Perfect your presentation with the "finishing touches" that keep your audiences engaged from start to finish.

Communication guru and internationally recognized speaking coach Dianna Booher delivers hundreds of powerful, battle-tested strategies and presentation tips guaranteed to transform even the most fainthearted professional into a riveting public speaker or business presenter.

Dianna has earned the highest distinction in the professional speaking industry, having been inducted into the prestigious Speaker's Hall of Fame. Successful Meetings magazine has also named her to its list of the "Top 21 Speakers for the 21st Century." In Speak with Confidence!, Dianna shares the ideas and expertise that she has taught at more more than half of the Fortune 500 companies.

The same speaking skills can help you take your career to the next level.

Are you one of the 16 million Americans working as a sales professional? Are you a small business owner, consultant, doctor, lawyer, or other business professional who must sell your services and promote your credibility to succeed?

If so, you need practical, easy-to-apply information on the art of effective selling and sales communication—whether selling to difficult customers or selling to interested, decisive buyers.

In From Contact to Contract, you’ll learn to master specific steps that help you:

• Structure your sales conversation to keep it moving toward your sales goal
• Use strategic persuasion techniques to turn information into real communication
• Engage buyers with interactive sales presentations of your products and services
• Negotiate to maintain profit margins
• Gain commitments from customers and prospects
• Communicate with difficult buyers
• Manage your pipeline productively
• Generate leads
• Stay motivated during a competitive upsurge or economic downturn

No time to read in your fast-paced sales job? Maybe you have a high quota and a pressing deadline?

Then pick up the book and go straight to the help you need with a specific prospect. You’ll find summary headlines of each key sales tip or communication tip. This easy-to-skim format and brief entries are written with you––a fast-paced sales professional or entrepreneur––in mind. Review the comprehensive collection of 432 tips and best practices without getting bogged down in long explanations of sales theory and models.

Whether selling to big companies and senior executives or selling to the individual buyer, you can apply these practical sales techniques and advice immediately. In fact, watch how From Contact to Contract becomes the sales primer you use again and again.

Author and sales communication expert Dianna Booher shares the same sales and marketing strategies in this book that she offers in person to her Fortune 500 clients. These strategies and selling techniques come directly from her corporate programs on proposal writing, business writing, technical writing, sales presentations, and interpersonal communication.