David Meerman Scott

Engaging customers on their own terms is the business survival skill of our time. Business is different today. We all know it. It’s a scary idea to set aside outdated beliefs and dusty old strategies but those old ways can cost you money. David Meerman Scott reveals fresh, measurable and low- and no-cost strategies to instantly and directly reach your audience. Scott’s high-energy presentations shine a light on the best examples of success from a wide variety of large and small organizations – from business-to-business outfits to rock bands, nonprofits to entrepreneurial growth businesses. He inspires people with confidence to try new ways to get found at the exact moment buyers are looking. Social media are the tools but it’s the Real-Time mindset that drives strategy in a world where speed and agility win – not the biggest budget. Learn how to win hearts and minds of the people crucial to your success and profitability.

David Meerman Scott is available to deliver sales and marketing workshops or coaching sessions. In them he provides a step-by-step framework for implementing Real-Time sales or marketing/PR strategies. These sessions drill down to explore tactical, actionable plans to reach buyers directly and in Real-Time and create a fandom-based approach to nurturing your most important relationships. Please inquire for specific details.

The way most companies sell is not aligned with the way people buy. That’s a problem. Buyers are bypassing the traditional selling model altogether. They’re learning for themselves about your products/services, your competitors, and what customers say about you (whether true or not!). At the same time, the boundary between the sales and marketing efforts has gotten blurry. These changes have driven a revolution in how sales and service are done. David Meerman Scott shows how the best salespeople (and sales organizations) have become information curators – communicating by delivering the precise information buyers need at just the right time and in just the right way. Real-Time social selling gains more customers with fewer resources and David offers concrete examples of small and large companies achieving sales success right now.

The ongoing communications revolution has profoundly affected how sales and service are done. Buyers are now in charge - often bypassing the traditional selling model altogether and learning for themselves about your products/services, your competitors, and what customers say about you (whether true or not!). David Meerman Scott inspires audiences to develop a Real-Time mindset and master this new environment to win hearts and minds by creating immediate and low-cost (and no-cost!), measurable strategies and tactics that help buyers you don’t yet know discover you! He shows why the best salespeople have become information curators – communicating by delivering the precise information that buyers need at just the right time and in just the right way. Agile, Real-Time sales and service gains more customers with fewer resources and David shows how it’s done.