Christine Dumas

Dr. Christine Dumas – television medical reporter, economist, author and senior advisor for the Center for Health Transformation, founded by Speaker Newt Gingrich – puts you at the center of healthcare’s new frontier where medicine, big data, artificial intelligence, consumer engagement and medical economics are converging with unprecedented speed and intensity.

Data, combined with empathic engagement, is rapidly becoming the currency of modern medicine. In this exciting course, Dr. Christine lays the groundwork for understanding how new types of data, artificial intelligence, and consumer engagement will change the way we discover medicines, treat patients and save lives.

In the same way that retail, financial services, entertainment, and virtually all other industries have been reshaped by data and analytics, they are now reshaping health care, as well. Data and artificial intelligence are becoming the drivers of higher-quality, more cost-effective decision-making in healthcare and they required to take today’s healthcare companies toward heightened levels of valuation, performance, and profitability.

As we transition to this new world of data-driven medicine, patients will be empowered to take a far more active role in their own healthcare decisions. Consumers of healthcare today want to engage with healthcare brands that have purpose and a story. Bringing that brand purpose to life through storytelling is becoming an increasingly critical business competency in this new landscape of healthcare delivery.

If you want a glimpse into the future, this course will give you the definitive playbook to elevate performance and achieve unparalleled patient experiences and outcomes. The stakes could not be any higher, and this course can serve as your guide for navigating the new healthcare frontier.

In the post-reform world of healthcare, American businesses will be among the most heavily impacted by the new legislation. From new regulations and compliance issues to dealing with potential caps on premiums, many businesses may already be significantly behind the curve on managing the impact to their business and to their employees. In this presentation, Christine Dumas can help you navigate the complexities of this new legislation and share with your human resource and business leaders what they need to do now to prepare for the coming change.

Our country is at a critical juncture regarding the health of our citizens and the transformation of our health care system as a result of the passage of healthcare reform legislation. As research and science lead to groundbreaking cures and new live-saving treatments, doctors, patients, human resource and health care administrators are all increasingly frustrated by the factors that drive up costs and limit the availability of the highest quality, state of the art health care.

Drawing on her experience as a nationally recognized medical correspondent with a degree in Economics, a nationally recognized expert on corporate workplace wellness and as a senior advisor to the Center for Health Transformation in Washington DC, Dr. Christine Dumas covers the leading edge trends in the U.S. health care system and the changes that will come as a result of the new legislation. She covers how these trends will transform our health care system and the role that corporate America will play.

What Christine knows from her years covering healthcare is that promoting better health means more than just passing new healthcare legislation. To get a healthier America and a healthier workforce we need to transform the way Americans think about their health. She discusses a leadership-driven model for a healthcare system of the future that we can embark on today - one that is patient-centered and rich in innovation. She outlines in detail what the American consumer really wants from their healthcare experiences. She provides her audiences with insight on the critical issues that business leaders and human resource managers will face when dealing with the new healthcare landscape as a result of the new legislation, while outlining specific trends that will lead to better care and a healthier America.

Dr. Christine’s industry focus as a brand strategist and brand ambassador in life sciences, consumer brands, and the financial marketplace gives her a unique perspective that is invaluable in today’s rapidly changing business environment.

We are in an entirely new environment where businesses need to compete and be able to emotionally engage with their customers and their employees. Today, consumer decisions are driven by the “brand experience” and these experiences are defining success in the marketplace and having a direct impact on valuation and investor confidence.

In this course, Dr. Christine shows how to apply the strategic media and brand building principles she has gained from her experience working with Fortune 500 companies. In her work with Procter and Gamble, she launched one of the most successful, disruptive innovation brands in Procter and Gamble history – Crest Whitestrips – which is now one of their most popular brands, bringing in over $250 million in revenues per year. She will share how to most effectively communicate brand value propositions for companies to the key audiences that can have the greatest impact on their success – media, consumers, investors and industry stakeholders.

Consumers today want to engage with brands that have purpose and a story. They want to be part of something with meaning that matters. Storytelling is an increasingly critical component of success. In this course, Dr. Christine will show you how to bring your brand purpose to life by emotionally engaging with consumers with empathic storytelling while taking your brand toward heightened levels of valuation, performance, and profitability.