Cam provided professional service right from the very start and he delivered a high quality presentation that was informative, engaging, and inspiring. I would highly recommend Cam Marston to my corporate colleagues and professional associates.
Cam Marston
Informative, engaging, humorous, and full of concrete research
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Mobile, AL, US
Cam Marston
Biography
CAM MARSTON is an author, advisor, radio talk show host, and top-rated keynote speaker on the trends shaping the workplace and marketplace. His presentations are informative, engaging, humorous, and full of concrete research that is tailored to his audience. Cam enlivens the data with anecdotes, tales from the real business world, attention-grabbing visuals, and quips that make the messages and actionable strategies memorable.
His original focus was on generational differences and their impact on the workplace and marketplace. Cam and his firm, Generational Insights, have provided research and consultation to hundreds of organizations, ranging from small businesses to multinational corporations, as well as to major professional associations. Cam’s four books and countless articles describe and analyze the major generations of our time, explaining how generational workplace and marketplace preferences affect every aspect of business, including recruiting and retention, management and motivation, and sales and marketing.
In 2018, Cam began a podcast that was soon picked up as an FM radio show titled What’s Working with Cam Marston. Cam interviews a wide range of expert guests to learn about the trends influencing their workplace, workforce, and marketplace, and how they are successfully reacting to them. He has now broadcast over 200 episodes and released his fifth book, What Works: The Ten Best Ideas from the First 200 Episodes.
Cam also records commentaries for Alabama Public Radio called Keepin’ It Real. They’re his humorous and inspirational observations of the world around him and have won both statewide and national awards. You can find both his radio show and his commentaries on your favorite podcast app. The commentaries have recently been converted into short, subscription-based videos to be used as inspirational and motivational weekly training content for the workplace.
Cam’s expertise and acumen are the products of over 20 years of research and consultation across a wide range of industries. He has provided insight and advice to leadership at the some of the world’s most prominent corporations, including Kaiser Permanente, Charles Schwab, BASF, Nestle, Schlumberger, Fidelity, Warner Brothers, ESPN, Qualcomm, RE/MAX and Eli Lilly. He has also offered presentations and consultations for the U.S. Department of Agriculture, the Internal Revenue Service, NASA and the U.S. Army, as well as for major professional associations such as the American Bankers Association, the Health Care Compliance Association, FMI/The Food Industry Association, the Financial Services Roundtable, and the Million Dollar Round Table.
Cam’s perspectives have been featured in the Wall Street Journal, The Economist, Investment Advisor, the Chicago Tribune, BusinessWeek, Fortune, Money, and Forbes, as well as on Good Morning America and the BBC. He holds a Bachelor of Arts from Tulane University and is a native and resident of Mobile, Alabama.
Cam Marston
Featured Keynote Programs
What Works
Sales, Leadership, and Communication Best Practices in an Unpredictable World
The pundits say one thing about the economy but you and your clients may feel another. Uncertainty is rampant today. And uncertainty, left unaddressed, breeds fear. As a leader in your firm, you are responsible for doing your best to manage the anxieties of your clients, your staff, and your colleagues. How do you do it?
With over 300 executive interviews in his background from his radio show and podcast, What’s Working with Cam Marston, and his own research and experience, Cam shares best practices for sales, leadership, and communication in times of uncertainty:
• Transparent Communication
• Practical Guidance
• Empathy and Support
• Impact on Recruiting and Retention
It’s a refreshing and inspiring conversation to remind leaders of their role in shaping their clients' and team’s outlooks during daunting times.
Five Generations in The Workplace
For the first time in history, five distinct generations — Matures, Boomers, Xers, Millennials and Gen Z— may be employed side by side in the workplace. With differing values and seemingly incompatible views on leadership, these generations have stirred up unprecedented conflict in the business world. Effective management of this generational divide is vital to longevity and success. In fact, it is the most important demand your company can make of its leaders.
In this engaging presentation, Cam Marston teaches how each generation developed its core values, how that manifest in the workplace today, and why they can all not only operate alongside each other, but do so with extraordinary success. This program provides the generational insight, concrete examples and specific approaches to help frustrated managers build the individual connections needed to boost employee performance and retention.
As you will learn, the only common ground is the intensity with which each generation holds fast to its value systems. Understanding and respecting those generational biases are critical to bringing out the best in every employee.
Recruiting and Retaining Across the Generations
We hear it all the time: “Our people are our greatest asset.” But good talent is hard to find and even harder to keep. How do you build your people assets? What do today’s employees want? In today’s multigenerational workforce, Millennials want meaning and freedom, Generation X wants openness and flexibility, Boomers want recognition and authority. Matures like rules and respect. What about the Gen Z, the generation following the Millennials? Each generation has something to offer so every business needs to offer something to each generation.
Retaining employees is far more cost-effective than recruiting and training new ones. This presentation profiles each generation of employee – what will get them on the clock and what will keep them ticking. Cam Marston will help you adapt your recruiting and retention program to suit the ambitions and goals of each generation, choose from the best that each has to offer and realize the full return on investment in your workforce.
Recruiting, training, experience, and institutional memory make your employees your most valuable assets. Effective multi-generational hiring and retention efforts will help ensure that those assets keep working for you and not for someone else.
Selling Across the Generations
The first rule of selling remains steadfast: Know your customer. With five distinct generations playing active roles in the buying decisions of companies worldwide, that tenet is increasingly difficult to fulfill. It is no longer enough to be personable and knowledgeable about your product. Changing dynamics require changing strategies. To succeed in today’s business climate, you need to approach each buyer with an informed generational perspective — recognizing the underlying biases, values and expectations that pave the way to “Yes.”
In this presentation, Cam Marston shows you how to create a fast and genuine connection with new customers, sell to your customer’s expectations, build trust between generations, and avoid communication pitfalls.
Throughout the presentation you will learn how companies are effectively engaging generational marketing techniques to appeal to the unique decision-making traits of each generation and how to develop a solid sales process based on generational biases and business preferences.
Cam Marston
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