Cam Marston | Informative, engaging, humorous, and full of concrete research

Cam Marston

Informative, engaging, humorous, and full of concrete research

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Mobile, AL, US

Cam Marston

CAM MARSTON is an author, advisor, radio talk show host, and top-rated keynote speaker on the trends shaping the workplace and marketplace. His presentations are informative, engaging, humorous, and full of concrete research that is tailored to his audience. Cam enlivens the data with anecdotes, tales from the real business world, attention-grabbing visuals, and quips that make the messages and actionable strategies memorable.

His original focus was on generational differences and their impact on the workplace and marketplace. Cam and his firm, Generational Insights, have provided research and consultation to hundreds of organizations, ranging from small businesses to multinational corporations, as well as to major professional associations. Cam’s four books and countless articles describe and analyze the major generations of our time, explaining how generational workplace and marketplace preferences affect every aspect of business, including recruiting and retention, management and motivation, and sales and marketing.  

In 2018, Cam began a podcast that was soon picked up as an FM radio show titled What’s Working with Cam Marston. Cam interviews a wide range of expert guests to learn about the trends influencing their workplace, workforce, and marketplace, and how they are successfully reacting to them. He has now broadcast over 200 episodes and released his fifth book, What Works: The Ten Best Ideas from the First 200 Episodes.

Cam also records commentaries for Alabama Public Radio called Keepin’ It Real. They’re his humorous and inspirational observations of the world around him and have won both statewide and national awards. You can find both his radio show and his commentaries on your favorite podcast app. The commentaries have recently been converted into short, subscription-based videos to be used as inspirational and motivational weekly training content for the workplace.

Cam’s expertise and acumen are the products of over 20 years of research and consultation across a wide range of industries. He has provided insight and advice to leadership at the some of the world’s most prominent corporations, including Kaiser Permanente, Charles Schwab, BASF, Nestle, Schlumberger, Fidelity, Warner Brothers, ESPN, Qualcomm, RE/MAX and Eli Lilly. He has also offered presentations and consultations for the U.S. Department of Agriculture, the Internal Revenue Service, NASA and the U.S. Army, as well as for major professional associations such as the American Bankers Association, the Health Care Compliance Association, FMI/The Food Industry Association, the Financial Services Roundtable, and the Million Dollar Round Table.  

Cam’s perspectives have been featured in the Wall Street Journal, The Economist, Investment Advisor, the Chicago Tribune, BusinessWeek, Fortune, Money, and Forbes, as well as on Good Morning America and the BBC. He holds a Bachelor of Arts from Tulane University and is a native and resident of Mobile, Alabama.

Cam Marston
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Featured Keynote Programs

Recruiting and Retention in Historic High Turnover

High retention workplaces have become more and more rare as our new world attempts to reenergize itself. Both job turnover and demand for workers is at historic and shocking levels. Businesses’ inability to find and keep workers, no matter the pay, perks, or seniority, is real.

A few innovative actions by forward-looking companies can result in immediate improvements in recruiting and retention. Trusted leaders are familiar with the trends shaping the workforce, from life stages to generational characteristics to current events. Today’s employee marketplace wants to know your plans to address the latest hot topics including mental health, remote workplaces, flexible hours, workplace safety, and diversity and inclusion. They also need motivation and a clear path for their growth and development.

In this timely and engaging presentation, you will learn:

•    Trends that shape what an employee expects and needs to flourish that you must be ready to address
•    How to show your company’s personal side publicly
•    Steps to becoming a motivator for your teams
•    How to design plans for your employees’ first days on the job and for longer term growth
•    How to form the groundwork for a strong workplace culture that is attractive to recruits of all generations and in which current employees thrive and never want to leave

What’s Working
Workplace and Marketplace Trends

Extraordinary turnover. Mental health awareness and challenges. Diversity and inclusion priorities. Supply chain nightmares. Vaccine controversy. Political divisions. Trembling stock market. Inflation forecasts. Partridge in a pear tree. Goodness.

The trends shaping today’s workplace and marketplace are, each on their own, worthy of a headline in a news cycle. But in today’s upheaval, they’re happening simultaneously. Which of the trends making current headlines will impact the workplace and marketplace most? Which ones do employers, managers, sales leaders, and human resources executives need to keep an eye on? Cam Marston has opinions on that…

In 2018, Cam began an old-school, interview-style, terrestrial radio show called What’s Working with Cam Marston. His goal? To interview professionals from a spectrum of industries across the country who will help his listeners better understand the trends shaping their workplace, the workforce, and the marketplace. Today, over 200 episodes later (and also available as a podcast), Cam shares the most relevant trends that he has uncovered in customized presentations designed to arm each audience with the skills and information needed to get ahead in their industry.
This presentation delivers thought-provoking content curated for your specific industry. Cam cites best practices gained from his continuously growing body of interviews, as well as from proprietary research, to equip each audience with a list of the most important trends, their potential impact, and guidelines on how to address them.

Life Stages
Why Understanding the Common Chapters of Life is Key to Workplace Success

An important understanding of workplace differences is based on life stages. Life has chapters. As we progress through life’s chapters, new priorities surface and old priorities fade. As each chapter closes and a new one begins, the priorities shuffle yet again. The chapters and shuffling start at birth and end when we end. 

Many of the most important and volatile chapters of our lives occur during our working years. Getting married. Giving birth. Aging parents. Empty nesting. Commonly called “life stages,” these chapters are common amongst our society. Within the workplace there are chapters, too. Onboarding as a new hire. Learning to lead. Learning to take direction. Learning to manage. Mentoring or being mentored. Grooming a successor. Identifying and honing a special skill set. Retirement prep. 

This presentation reveals the challenges and motivations life stages typically bring and what may be happening behind the scenes in co-workers’ lives that could impact teamwork, communication, attitude, and focus. It’s another element of diversity – different life stages all around us – and inclusion – welcoming each person and the challenges and celebrations their life stage holds. You will learn how to engage your colleagues in different life stages: what you can say to them and do for them that will result in a more harmonious and productive workplace.

Selling Across the Generations

The first rule of selling remains steadfast: Know your customer. With five distinct generations playing active roles in the buying decisions of companies worldwide, that tenet is increasingly difficult to fulfill. It is no longer enough to be personable and knowledgeable about your product. Changing dynamics require changing strategies. To succeed in today’s business climate, you need to approach each buyer with an informed generational perspective — recognizing the underlying biases, values and expectations that pave the way to “Yes.”

In this presentation, Cam Marston shows you how to create a fast and genuine connection with new customers, sell to your customer’s expectations, build trust between generations, and avoid communication pitfalls.

Throughout the presentation you will learn how companies are effectively engaging generational marketing techniques to appeal to the unique decision-making traits of each generation and how to develop a solid sales process based on generational biases and business preferences

Cam Marston
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