Barry Urquhart
Market Research Specialists, Managing Director of Marketing Focus, Author of "Marketing Magic"
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Perth, Western Australia, Australia
Barry Urquhart
Biography
Barry Urquhart is Managing Director of Marketing Focus, a Perth based market research and strategic planning practice.
Barry is author of six books, including the two largest selling publications on service excellence in Australasia. His latest is "Marketing Magic - Streetsmart Marketing". This 192 page hardcover publication provides insights on how to generate more consumer traffic, optimise revenue and profits, as well as enhancing client retention.
Each year Barry travels some 300,000 kilometres on five continents to deliver up to 120 keynote addresses, and to facilitate around 15 strategic planning workshops.
He is a regular commentator of consumer issues on ABC radio, is featured on a series of interview topics on "Today Tonight", recorded a monthly segment for the airline in-flight audio program "Strictly Business" and contributes articles to 47 magazines throughout the world.
Barry Urquhart is a former lecturer in Marketing and Management at the Curtin University of Technology and has degrees in marketing, political science and sociology.
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