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Barry Urquhart | Market Research Specialists, Managing Director of Marketing Focus, Author of "Marketing Magic"

Barry Urquhart

Market Research Specialists, Managing Director of Marketing Focus, Author of "Marketing Magic"

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Perth, Western Australia, Australia

Barry Urquhart
Biography

Barry Urquhart is Managing Director of Marketing Focus, a Perth based market research and strategic planning practice.

Barry is author of six books, including the two largest selling publications on service excellence in Australasia. His latest is "Marketing Magic - Streetsmart Marketing". This 192 page hardcover publication provides insights on how to generate more consumer traffic, optimise revenue and profits, as well as enhancing client retention.

Each year Barry travels some 300,000 kilometres on five continents to deliver up to 120 keynote addresses, and to facilitate around 15 strategic planning workshops.

He is a regular commentator of consumer issues on ABC radio, is featured on a series of interview topics on "Today Tonight", recorded a monthly segment for the airline in-flight audio program "Strictly Business" and contributes articles to 47 magazines throughout the world.

Barry Urquhart is a former lecturer in Marketing and Management at the Curtin University of Technology and has degrees in marketing, political science and sociology.

Frequently Asked Questions

Quick answers to some of the most common questions about booking Barry Urquhart for your event.
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How do I book Barry Urquhart for my event?

Booking Barry Urquhart with Premiere Speakers Bureau is a streamlined 4-step process:
  • Availability Check: Contact us with your event date and budget to verify if your desired speaker is available.
  • Hold Date: We place a temporary "hold" on the speaker's calendar while you finalize internal approval.
  • Contracting: We issue a contract outlining the fee, cancellation policy, and event expectations.
  • Logistics: Once signed, our event management team handles all travel booking, itinerary, and AV requirements.

Why should I partner with Premiere Speakers Bureau rather than contacting speakers directly?

Partnering with Premiere Speakers Bureau provides a comprehensive safety net for your event that direct booking cannot match. You get the same speaker for the same price, but with a dedicated team with over 30 years of event experience handling contracts, logistics, and are prepared for any emergency. We know what it takes to run an excellent event.

What makes Premiere Speakers Bureau unique compared to other agencies?

Premiere Speakers Bureau distinguishes itself by having over 30 years of experience while partnering with more than 35,000 events. PSB has also built a streamlined, fully online process that makes booking a speaker, handling travel and payments extremely easy for anyone looking to plan a speaker led event.

How does Premiere Speakers Bureau's 'Zero Cost Service' model work?

Premiere Speakers Bureau operates on a 'Zero Cost Service' model for event planners. Our services—including research, booking, and logistics—are always free to the client. The speaker covers our commission from their standard honorarium as payment for our role in marketing and managing their engagements.

How are speaker fees structured, and what is typically included?

A speaker's fee typically covers the keynote presentation, a pre-event planning call, and standard customization. Travel expenses are usually billed separately.

What are the standard policies for speaker travel and expenses?

Travel expenses are negotiated during contracting. We generally recommend a flat travel fee for simplicity, though we also offer line-by-line invoicing when preferred. PSB ensures these expenses adhere to professional standards, and our Event Portal allows for easy tracking and invoicing.
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Barry Urquhart

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