Asher Jay

Expert storyteller, artist and conservationist, Asher Jay, will help you discover how to shape, edit and own your personal narrative in a holistic, empowered manner.
During this session, attendees will explore ways in which they hold themselves back or inhibit their authentic flow by distancing and/or disowning parts of their personal stories. Whether it’s feeling unfulfilled at a job, unable to launch an idea/product, uninspired to finish a book, the answers lie in exploring, purging and consolidating your inner and outer stories. Asher aims to achieve precisely that. 

Allow yourself to experience how, now. “ALLOW” is often used by Asher as an acronym to highlight the process she underscores in personal development: Align your core. Let go of fear. Light up. Own your narrative. Walk your talk. Asher’s unique expertise lies in her uncanny ability to yoke seemingly disconnected, lateral thoughts, notions, beliefs, concepts or events incisively together and help you anchor the new found insight in to your ever-expanding consciousness as clarity.
Open up your horizons and let your exquisitely inimitable self-expression shine your inner light distinctly upon the world. This journey of self-discovery and introspective exploration
Jay believes that an individual can inspire countless others when he or she is in alignment within. She is passionate about uncovering each person’s true story and sense of self for this reason.


When you begin a canvas, it is a daunting task, to fill that immaculate virginal white space with content that you believe has meaning, meaning that is entirely subjective, conveyed through your personal bias and can be just as easily perceived as clutter by another. 

To me, the child I was, the self I was born as, parallels an untouched canvas, both pristine and rich in possibilities. The process that develops a canvas is also one that shapes our inner being. Brush stroke by brush stroke, color by color, from transparency to opacity we slowly layer patterns that when repeated enough become recognizable constructs of reality we identify with. 

Join me in exploring how we arrive at the masterpiece that is the self by uncovering the process by which I resolve a canvas. I maintain art is all about application and action, and much like a person, a masterpiece is one that enables constant discovery both within and in the world external to its presence and premise.

While the keynote format will divulge take-aways through case studies and stories, interactive workshops will involve unique artistic exercises that encourage participants to not only optimize how they network or build teams to get a job done, but will equip individuals to actively apply his or her strengths while confronting his or her weaknesses to enhance personal productivity, project based team performance and the company's short and long term priorities.

Takeaways:
Moving from structure to freedom and vice versa is vital to uncovering new opportunities for growth, ideation, innovation and promoting effective collaborative teamwork, however it can often feel uncomfortable to expand and contract one's focus between the macro and micro. This workshop will offer participants the opportunity to not only identify mechanisms that help them proactively address the discomfort of transitioning mindsets from linear, detail oriented sequential thinking to lateral unrehearsed big picture problem solving and vice versa, but discover the joy in pushing past one's comfort zone through creativity.

Asher delivers her laterally associative vision for a healthy planet and a collective future. Harnessing the effective application of the arts to address simple disconnects that prevent individuals from understanding the complexity of the whole, Asher’s work is the nexus of storytelling, marketing, public relations, corporate social responsibility, nonprofit impact, and philanthropy. Her background in fashion design and development, marketing, merchandising and being the managing director of a company that managed both CMT production lines and large-scale factory planning has equipped her with both business acumen, and genuine immersion into the corporate world.

Why work with Asher Jay? Simple.
Collaboration leads to change.
Change begins with YOU. The fate and future of humanity and nature rests on YOU!
We can change the narrative together by bringing our stories together!
Asher’s design philosophy is all about connecting two disparate concepts and anchoring them in contemporary culture and public consciousness. Asher Jay maintains that the work she does, and what it delivers is bigger than her as an individual or brand, and is eager to work with other companies that recognize the same premise, that while individually we can tell stories, together we can change the narrative.

Asher spearheads strategic problem solving by uniquely linking seemingly irrelevant, unrelated ideas, thoughts, vocabulary, or data points into a democratic emotionally intuitive, sensorially compelling framing. This helps consumers distill relationships that help them better understand the true nature of things while securing click-throughs, sales, donations, pledges and on-site participation for companies and nonprofits. 

The harmonious marriage of the quantitative and the qualitative, and the overlap between corporate stewardship and philanthropic partnerships that seed decisive dollar spending towards achieving tangible on-the-ground impacts is the unique niche that Asher’s versatility best finds expression in. The utilization of creativity to curate how systems, solutions, services, and products are received or navigated by target demographics is the most crucial narrative experience. Every individual needs to walk that arc and come out the other side with the same conclusion, which implies the organization of content within such an arc needs to be carefully planned. This requires both an empirical and logical yet intuitive, and emotional approach, which is at the heart of each campaign, consultancy contract, project or initiative Asher provides for clients.

The average American household watches 8 hours of TV. On average 8 seconds of television carries two story sound bytes. 44% of all satellites launched are for communication. Yet people often miss the point. We say a lot without actually conveying what we mean. Things get lost in translation. Or we say one thing and do another. There is a lack of integrity in our outreach. We greenwash, we claim we care to address the elephant in the room but not if it comes at the cost of our bottomlines and the convenience of doing business as usual. Change is painful. It is also absolutely indispensable. We can no longer afford to hide our true intention, because a lack of values and integrity has come to corrode our global and national natural heritage. Economy has come to operate at the corrosive expense of ecology, and our planetary health is coming to serve as an indicator of our own.

Now more than ever, we must employ communication to share with genuine emotion and inclusive awareness, verified information that allows for feedback, comments, questions and open dialogue. Effective communication enables us to express wants, needs, feelings, thoughts and inner workings organically. This allows us to develop significant social relationships, transparent social etiquette, and nurture the culture of our collective, but most importantly we alleviate humanity of its collective ignorance and the imperiled fate that ignorance breeds. In order for communication to be efficacious, there needs to be a self-aware transmitter, a willing receiver, and a thoroughly understood purpose for relaying said information from the transmitter to the receiver. ‘What’s the Point’ delves into both the message and the medium. It helps individuals participating in its workshop modules to distill the core reasoning behind their communications strategy, campaigns, projects and efforts. Whether it is within your relationships, or to your consumers, at the root, communication is about trust, and certain aspects are requisite to seeding and building trust and consequently the continuum of meaningful rapport. To examine the primary purpose of communications, which is connection, Asher uses subversive creativity that embeds or employs data sets that can subconsciously catalyze the masses to care, connect and come to a consensus. From big name brands like Prada, Biotherm, & Adidas to well-known non-profit organizations like WWF, BSR (Business for Social Responsibility) and National Geographic Society, this interdisciplinary designer is fluent in sensorially evocative visual discourse that transcends normative communication barriers.