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Alisa Leonard | Social Media Expert

Alisa Leonard

Social Media Expert

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Alisa Leonard
Biography

Alisa Leonard is VP, Strategy & Planning at iCrossing where she focuses primarily on the strategic interplay between content and audiences within holistic bought, earned and owned media campaigns. In this role Alisa has developed agile strategy processes to fuel real-time marketing programs, and works closely with iCrossing's analytics team to develop comprehensive social media measurement capabilities. In addition to her leadership role in strategy, Alisa provides strategic oversight to iCrossing's Live Media Studio, a core team of EMMY-winning web content producers and WOMMA-certified Audience Managers who execute real-time engagement programs across social media.

As a recognized thought leader in social media, she has been named one of Direct Marketing News' "30 Under 30" marketers to watch, and an Adweek "Top 50 Marketers on Twitter." Alisa frequently speaks at top industry events including SXSW Interactive, Web 2.0 Expo, ad:tech and Social Media Week; she also contributes to Mashable.com and ReadWriteWeb.com, and is the Chair of Communications for the DataPortability Project--an organization driving thought leadership on the future of the web.

Alisa also contributes a column to ClickZ focusing on the intersection of social media and commerce.

Frequently Asked Questions

Quick answers to some of the most common questions about booking Alisa Leonard for your event.
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How do I book Alisa Leonard for my event?

Booking Alisa Leonard with Premiere Speakers Bureau is a streamlined 4-step process:
  • Availability Check: Contact us with your event date and budget to verify if your desired speaker is available.
  • Hold Date: We place a temporary "hold" on the speaker's calendar while you finalize internal approval.
  • Contracting: We issue a contract outlining the fee, cancellation policy, and event expectations.
  • Logistics: Once signed, our event management team handles all travel booking, itinerary, and AV requirements.

Why should I partner with Premiere Speakers Bureau rather than contacting speakers directly?

Partnering with Premiere Speakers Bureau provides a comprehensive safety net for your event that direct booking cannot match. You get the same speaker for the same price, but with a dedicated team with over 30 years of event experience handling contracts, logistics, and are prepared for any emergency. We know what it takes to run an excellent event.

What makes Premiere Speakers Bureau unique compared to other agencies?

Premiere Speakers Bureau distinguishes itself by having over 30 years of experience while partnering with more than 35,000 events. PSB has also built a streamlined, fully online process that makes booking a speaker, handling travel and payments extremely easy for anyone looking to plan a speaker led event.

How does Premiere Speakers Bureau's 'Zero Cost Service' model work?

Premiere Speakers Bureau operates on a 'Zero Cost Service' model for event planners. Our services—including research, booking, and logistics—are always free to the client. The speaker covers our commission from their standard honorarium as payment for our role in marketing and managing their engagements.

How are speaker fees structured, and what is typically included?

A speaker's fee typically covers the keynote presentation, a pre-event planning call, and standard customization. Travel expenses are usually billed separately.

What are the standard policies for speaker travel and expenses?

Travel expenses are negotiated during contracting. We generally recommend a flat travel fee for simplicity, though we also offer line-by-line invoicing when preferred. PSB ensures these expenses adhere to professional standards, and our Event Portal allows for easy tracking and invoicing.
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Alisa Leonard

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