Alisa Leonard

Alisa Leonard is VP, Strategy & Planning at iCrossing where she focuses primarily on the strategic interplay between content and audiences within holistic bought, earned and owned media campaigns. In this role Alisa has developed agile strategy processes to fuel real-time marketing programs, and works closely with iCrossing's analytics team to develop comprehensive social media measurement capabilities. In addition to her leadership role in strategy, Alisa provides strategic oversight to iCrossing's Live Media Studio, a core team of EMMY-winning web content producers and WOMMA-certified Audience Managers who execute real-time engagement programs across social media.

As a recognized thought leader in social media, she has been named one of Direct Marketing News' "30 Under 30" marketers to watch, and an Adweek "Top 50 Marketers on Twitter." Alisa frequently speaks at top industry events including SXSW Interactive, Web 2.0 Expo, ad:tech and Social Media Week; she also contributes to Mashable.com and ReadWriteWeb.com, and is the Chair of Communications for the DataPortability Project--an organization driving thought leadership on the future of the web.

Alisa also contributes a column to ClickZ focusing on the intersection of social media and commerce.