Public Opinion Pollster, Author, Co-Founder of ESPN & Rasmussen Reports, Political Analyst
Scott Rasmussen Bio
Long recognized as one of the world's leading public opinion pollsters, Scott Rasmussen is constantly measuring and analyzing the mood of the nation. Whether it's the upcoming election, underlying business trends, or the coronavirus pandemic, Scott has the data you need to know.
His latest polling results are released at ScottRasmussen.com and by various media outlets, but the numbers are just part of the story. His love of history and depth of experience help put that data in a meaningful context to act upon. His lifetime in broadcasting brings it alive during entertaining and informative presentations.
Additionally, Ballotpedia publishes "Scott Rasmussen's Number of the Day" featuring newsworthy and interesting topics at the intersection of politics, culture, and technology.
Innovation has been a hallmark of Scott's career. In 1978, the then-new technology of satellite communications dramatically reduced the cost of sending a broadcast signal around the nation. Building upon that opportunity, Scott and his father, Bill, founded ESPN, the cable sports network.
In the 1990s, the birth of the Internet provided the unique opportunity to capitalize on another ground-breaking technology. Scott launched his first website in 1994 and became the first pollster to offer data directly to the public rather than filtered through a network reporter. It was also this time that Scott saw the potential for the concept of automated polling and ultimately revolutionized the polling industry. In just over a decade, Scott's work attracted more Google searches than the long-established industry leader--Gallup.
That led the Washington Post to call Scott "a driving force in American politics." The Wall Street Journal described him as a "key player in the contact sport of politics."
Today, the era of phone polling is coming to an end and Scott is again looking to the future. He is developing next generation practices to deliver reliable polling for the digital era.
Rasmussen grew up in the broadcasting industry and did his first radio commercial at age 7. He served as an announcer for the New England Whalers of the World Hockey Association and made his national television debut at age 20. In 1978, Rasmussen served as emcee for the 50th birthday celebration of his childhood idol, hockey legend Gordie Howe. "Nothing in my professional career will ever equal the thrill of standing at center ice in the spotlight with Gordie to celebrate his birthday."
Scott graduated with a degree in history from DePauw University and earned his MBA at Wake Forest University. He is married, has two grown sons and a daughter-in-law.