Featured Keynote Programs
The Future of Trades and Manufacturing
While career opportunities abound in trades and manufacturing, many young people today are unaware of the possibilities. Over two million jobs are destined to go unfilled over the next decade, and the average manufacturing company is losing $4.6 million annually because of this skills shortage. We’ve found, however, that the generations topic has a role to play here. In this session, we’ll equip you with the insights you need to prepare your jobsite for the next generation of workers. We’ll discuss generational expectations for the workplace, Gen Z and Millennial recruiting strategies, and how to engage Xer and Boomer leaders.
Healthcare workers have layers of complexities to work through when engaging with patients. Dealing with one’s health can be a confusing, emotional, or at times embarrassing process, so even the smallest blunder can send patients away in frustration. Adding a level of generational understanding to workers’ communication toolkit will make a difference in patient care. In this session, we’ll dissect the expectations and communication styles of each generation and how it all translates to healthcare. Expect to walk away with a greater understanding of how to handle issues around professionalism, bedside manners, trust, collaboration, and more, as well as actionable takeaways to put into practice the very next day.
Getting to Know Gen Z
We’ve all seen the headlines… “Move over Millennials, here comes Gen Z!” Gen Z is the topic du jour, and for good reason. They make up the majority of interns and recent college grads in today’s workplace, and they will continue to for the next decade. They aren’t just a group of phone-obsessed teenagers—they’re also our digital-native employees. Seventy-four percent of Gen Zers know they struggle with in-person communication, and 54% want a leader who encourages them more than anything. There are very real generational differences that will directly impact your workplace, and we want to help you work through them. In this session, we cover who this young generation is and, more importantly, why they approach work differently from their generational predecessors. And we’ll show that neither Millennials, Xers, nor Boomers need move over for Gen Z, because there’s strength in a cohesive, multigenerational team.
From Handshake to Hashtag
Selling and marketing to four generations
To effectively reach customers or a broader targeted audience, it’s essential to understand them beyond their income, education, and spending habits. While these are indeed valuable factors, an often-neglected perspective is the generational lens. Understanding each generation’s behavior in the marketplace and how their unique needs play out in decision making is essential for selling and marketing to all generations. This session will help you learn what approaches and techniques appeal to each generation by offering hands-on advice for marketers and salespeople alike who want to reach a diverse demographic no matter the generation.