Premiere Speakers Bureau, Laura Schwartz

Laura Schwartz

Author of Eat, Drink & Succeed. Former White House Director of Events

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Laura Schwartz

Laura's story is impressive. She got her start as the youngest female presidential appointee in history, as the White House Director of Events for Bill Clinton. She authored a book that has helped people all over the world learn how to "Eat, Drink and Succeed." And, thanks to her professional speaker and emcee work, in 2019 and 2020 was named one of "The 100 Most Influential People in the Global Event Industry."


Laura Schwartz, as the White House Director of Events for the Clinton Administration, worked one-on-one with the President, the First Lady, World Heads of State and international business leaders as she created and executed more than 1,000 White House events including State arrival ceremonies and dinners, America's Millennium Celebration, the UN Millennium Summit and NATO's 50th Anniversary. While producing the President's events on the world stage, Laura demonstrated the ability to inspire a nation and the world through powerful productions. At just 19 years old, and the youngest female Presidential Appointee in history, she arrived at the White House, with no political connections, and began her climb up the ranks as a Staff Assistant, the Midwest Press Secretary, the Director of Television, and ultimately, the White House Director of Events. Following the administration, Laura travelled the world with Former President Clinton for the Global Initiative.


Laura has been taking her empowering presentations to stages and virtually through screens across the world since 2001 and is well known for her dynamic keynotes and as a mistress of ceremonies for multi-day conferences and events. Whether addressing an intimate gathering of 30 , a crowd of 30,000 or virtually connecting audiences throughout the world, Laura captivates audiences with her positive energy, expertise and enthusiasm. Laura has received high marks for her work as emcee for many prominent corporations including Hewlett Packard, Microsoft, Hyundai, Uber, Mercedes Benz, AT&T, Cathay Pacific, HSBC, BlackRock, MACY'S, Hilton Worldwide, the Oprah Winfrey Network, Hyatt, NBC Universal, PepsiCo,, Coldwell Banker, Asembia Pharmaceutical and more.


In "Eat, Drink & Succeed!" Laura shares the secrets to building powerful, effective partnerships where we least expect it - in our companies, communities and beyond. Drawing from personal anecdotes from people across the world, as well as her life and White House years, Laura reveals how to harness the networking power of social events. Laura donates 100 percent of proceeds from books sold at engagements to a nonprofit of the client's choice.


Laura has been a prominent face on television around the world since 2001, covering 6 presidential elections, 2 royal weddings and more. She got her start as a contract contributor for Fox News Channel before moving to CNN and CBS. Today, she is an on-contract, on-air regular contributor on the BBC, Australia's Today Show and as a fill-in guest host for Larry King on "Larry King's Politicking." She is an authoritative source and commentator on a wide range of topics, including the American presidency, domestic and foreign affairs, women in business and philanthropy.

Laura Schwartz
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Eat, Drink & Succeed!

The keynote your audience will be talking about all year.

It’s motivational, humorous and engaging, it’s immediately actionable.

Laura’s super-charged signature series is centered on being “prepared for partnership” while turning the “optional into opportunity,” because as Laura reminds us all, “You ever know when the next conversation will be the conversation to change your life or that of someone else!”

Laura challenges her audience to ask, “What can I do for you?” instead of the more negative — “What can you do for me?” interpretation of networking. She explains how positive, powerful networking involves mentoring and leading both inside and outside of the office. And, she incorporates your conference programming and year-round engagement into examples where Laura’s tips can be used to increase results for every member of your audience.

When the event is over, these lessons can be carried back to the office and put to work in professional and personal settings. Eat, Drink & Succeed motivates, engages, and most importantly, it drives action. Whether a first-time attendee or a seasoned veteran, attendees will feel empowered to take every facet of the conference and make it work to their full advantage and yours. Laura provides the tools and techniques that motivate attendees to capitalize on all social and business interactions at the conference so that they, too, can turn relationships into partnerships and ideas into realities.


Laura Schwartz has hosted events all over the world, so there’s no stage that Laura can’t handle. She pairs her versatile on-stage experience with her natural charisma, giving her a level of comfort on stage that lets her focus on her one goal: making your event the best it can be. As your event emcee, Laura ensures the audience stays engaged with your mission. She makes sure your message is received while bringing an energy that keeps the audience focused and entertained. As an on-stage interviewer or moderator, Laura keeps the conversation flowing so that your guests feel comfortable. That makes for a more informative, inspirational interview — and better value for your audience.

The Power of the Presidential Inauguration

Laura’s keynote presentation, “The Power of the Presidential Inauguration” offers a rare look behind the scenes at an event so powerful it only happens once every four years! Laura captures all the ceremony, significance and power behind presidential inaugurations as she offers a look inside what it takes to make it all happen. From the first nail hammered into the U. S. Capitol platform, months before the election is even decided, to the last formal ball in the wee hours of the President’s first night in office, Laura takes you there. This keynote presentation gives a behind-the-scenes look at how 15 entities collaborate over 7 months to seamlessly make it all happen. It explores the excitement, drama and even the occasional gaffes going on in the background that hopefully no one notices! This presentation is intriguing and delivers inside tips and techniques to make your next conference, event or meeting reach a presidential level.

The Power of the Presidential Inauguration is a tremendous program to highlight for event professionals during the presidential cycle (no matter who’s leading in the polls) and resonates as well for spousal programs, and those naturally curious about world wide historic events.

Lead First

A unique & dynamic presentation on leadership in times of success, turbulence and change.

As any great leader will attest, leading in successful times is easy. It’s what a leader does in times of turbulence and change that sets them apart. In this one-of-a-kind program, Laura shares little-known stories from more than 200 years of U.S. Presidents and First Ladies to inspire great leadership in any circumstance. Laura adapts these non-partisan stories to make relevant and relatable comparisons to your company or association, and offers tips that attendees can immediately put into action in their personal or professional lives. Laura uses her unique White House experience to share valuable takeaways and inspiring stories from the earliest White House inhabitants, along with first-hand accounts of defining moments during the Clinton administration. She illustrates real solutions from the successes and failures in leadership that we all can practice in our daily lives as we work with our customers and colleagues and share within our communities and families.

Laura Schwartz
Featured Book

Eat, Drink and Succeed: Climb Your Way to the Top Using the Networking Power of Social Events

by Laura Schwartz

There's something to be said for being in the right place at the right time, but if you don’t capitalize on the moment, all you’ve got is a missed opportunity. Laura Schwartz understands the power of seizing the moment better than anyone. As a 19-year-old college student, she turned a volunteer position in the White House into the opportunity of a lifetime. Using her persuasive and engaging social skills, she went from answering phones to serving as President Bill Clinton s Midwest Press Secretary, Director of Television and, ultimately, Director of Events, where she oversaw 12 state dinners, America s Millennium Celebration and countless other high-profile events. Laura learned plenty while producing the President s events on the world stage, but one lesson stuck with her: No matter how social an event appears, it s business. She watched huge deals unfold over cocktails at state dinners, but she also watched many White House guests squander chances to turn these seemingly social events into life-changing opportunities.

When the Clinton Administration ended, Laura began to realize this lesson extended far beyond the Rose Garden. Whether it s a cocktail party, a Little League game or a casual conversation on the treadmill at the gym, there are powerful possibilities lurking in social situations everywhere we turn.

Through her acclaimed keynote series by the same name, “Eat, Drink & Succeed!”, Laura has brought her unique perspective on everyday situations to audiences around the world. Now, with her book Eat, Drink & Succeed: Climb Your Way to the Top Using the Networking Power of Social Events, her message is readily accessible to the masses. In Eat, Drink & Succeed, Laura shares how she used the power of her own social scenes in every phase of her life: from her days growing up in Plymouth, Wis., to her time at the White House and in her ongoing role as a television commentator for various outlets including CNN, the CBS Early Show, BBC, Fox News Channel and Sir David Frost s Frost Over the World. In a simple, straightforward style, the book shows readers how to apply those skills to their own lives.

In Eat, Drink & Succeed, Laura explains how to:

*Identify your social scenes 
*Harness the power of the guest 
*Get invited to the right events 
*Arrive at the event armed with research, knowledge, business cards and everything you need to achieve your goal 
*Make the right impression 
*Achieve your goals not by asking what people can do for you, but what you can do for others 
*Follow up after the event

*And much, much more

Eat, Drink & Succeed is a Black Ox Press publication.

Laura Schwartz
Featured Reviews

Lead First!

Over eight years behind the scenes at the White House I learned many lessons from President Clinton himself as well as the actual house in which we all worked and treasured. It...
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Your Job May be 9 to 5, But Your Career is 24/7- Laura Schwartz

We’ve all been there… it’s Friday evening and you’re finally off the clock and ready to kick back and relax. Only problem? You may just miss your next big opportunity by not...
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Topics:   Motivation
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