JP Kuehlwein

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JP Kuehlwein Blog

Lessons on "Ueber" Branding
Some brands just have it. You know, that special something that makes consumers crave their products. This topic was on deck Tuesday, October 13, during a presentation by JP Kuehlwein, Executive Vice President of Frédéric Fekkai, and co-author of "Rethinking Prestige Branding Secrets of the Ueber-Brands."; Held at FIT's John E. Reeves Great ...
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The Power Of An Experience-Driven Brand
I have had the privilege of spending time withJ.P. Kuehlwein,executive vice presidentof Frédéric Fekkai, to discuss his views about what's next in the domain of brand management. After readingRethinking Prestige Branding: Secrets of the Ueber-Brands, the book that he co-authored with Wolfgang Schaefer, global chief strategy officer at ad age...
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