JP Kuehlwein

JP Kuehlwein JP Kuehlwein
JP Kuehlwein Videos View All
JP Kuehlwein: Speaking reel
JP Kuehlwein: Design Target / Strategic Target
JP Kuehlwein: The world according to Freitag
JP Kuehlwein: Unsell
JP Kuehlwein: Stories to Believe : AirBnB
JP Kuehlwein: The Must of Mission

JP Kuehlwein

Strategy Expert & Global Brand Builder

Travels From
New York City, NY, US
About JP Kuehlwein

JP Kuehlwein is the co-founder of 'Ueber-Brands' a consultancy that helps owners elevate their brands to make them peerless, priceless, and profitable. He previously was Executive Vice President at Frederic Fekkai & Co, a prestige salon- and retail hair care business, and served as Brand Director and Global Director of Strategy at multinational Procter & Gamble, based in Germany, the US, Singapore, Hong Kong, and finally in New York.

JP can look back at an over 25-year track record of ...

J.P. (and his partner) delivered a clear and cogent contextual understanding of branding in an era where branding receives too little of the narrative. Their precepts on building a community advantage for a prestige brand have universal utility and I’m confident they sent our members and customers home re-evaluating their respective branding efforts with specific lessons and takeaways, putting “answers in action”, that we insist upon for all AMA presentations. We would welcome them back anytime to share their next set of branding insights!”

Russ Klein - CEO, American Marketing Association

JP Kuehlwein recently made a strong webinar presentation on premium or ‘Ueber-Branding' to our MENG membership. Our MENG audience of experienced executive level marketers (corporate, marketing services, and consulting) can be a critical bunch with high expectations, and JP’s presentation was extremely well received. Attendees stayed engaged for the full time, and his survey scores were strong. He is an articulate and insightful presenter, and his real world cases added value to the members who want practical and usable lessons.

Jim Fisher - MENG Program Director

The Ueber-Brands authors made me reflect on the Moleskine brand in a radically different way. There is much to learn from its innovative approach.

Maria Sebregondi, Co-founder - Moleskine

JP Kuehlwein's presentation to members of The Luxury Marketing Council, faculty and graduate students at the Fashion Institute of Technology (some 300 people) last October was one of the highlights of our 2015. The insights contained in his Rethining Prestige Branding: Secrets of the Ueber-brands serve as a compelling call to action for all luxury marketers. Kuehlwein’s work is one of the most comprehensive and compelling compendiums of best marketing practices and guide to raising the bar in how luxury marketers can better surprise and delight their best customers. I routinely give copies of his book to new Council members as a thanks for their membership and to members who want to push the envelope and revitalize their marketing strategies and tactics.

Gregory J. Furman - Founder & Chairman, The Luxury Marketing Council

‘JP and Wolf have an entertaining way to present today’s marketing paradigm of prestige and luxury brands. Their book is an absolute must-read for any marketer working within the prestige, luxury industry… any industry!’

 Atissa Tadjadod, Director Global Communications - Piaget (Richemont International)

"Wolf and JP set a clear compass, balancing the mystery of magic and distance with the importance of purpose, meaning and customer delivery"

Jenny Ashmore, President - Chartered Institute of Marketing, CIM, UK
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