Strategy Expert & Global Brand Builder
JP Kuehlwein Bio
JP Kuehlwein is the co-founder of 'Ueber-Brands' a consultancy that helps owners elevate their brands to make them peerless, priceless, and profitable. He previously was Executive Vice President at Frederic Fekkai & Co, a prestige salon- and retail hair care business, and served as Brand Director and Global Director of Strategy at multinational Procter & Gamble, based in Germany, the US, Singapore, Hong Kong, and finally in New York.
JP can look back at an over 25-year track record of translating consumer and cultural insight into propositions that generate more than a billion dollars in sales today.
He shares this professional experience with students as a faculty member at both Columbia University's Business School and NYU's Stern School of Business. He is also a Senior Fellow and Leader of the Marketing Institute at The Conference Board and an advisory board member at the CFMM Master's Program of the Fashion Institute of Technology, all in New York City.
JP is the co-author of "Rethinking Prestige Branding - Secrets of the Ueber-Brands" (Kogan Page, 2015) and "Brand Elevation - Lessons in Ueber-Branding" (KP, 2021 forthcoming) with Wolfgang Schaefer, which are reference books when it comes to understanding and building premium brands across industries.