About Jackie Huba

Jackie Huba is the bestselling author of three books on customer loyalty. Her most recent book is Monster Loyalty: How Lady Gaga Turns Followers into Fanatics, which outlines how the pop star has built a legion of loyal fans and the lessons that business can use to build their own loyal customers. Her second book, Citizen Marketers: When People are the Message (co-authored with Ben McConnell), documents the emerging world of social media and how brands should begin to embrace a participatory ...