Premiere Exclusive

Harry Balzer

Harry Balzer

Leading Researcher on Food and Beverage Trends

Travels From
Chicago, IL, US
About Harry Balzer

Expert in Food Consulting and Eating Behaviors

The NPD Group has been tracking the eating patterns from a sample of the American population for over thirty. Originally concentrating on away-from-home eating habits with its CREST service, the firm began collecting in-home trends in 1980 with its National Eating Trends service. Over the years, these two services have become one of the primary sources of information on consumer behavior in the United States.

Harry Balzer, vice president of The NPD ...