Gary Langer | ABC News Pollster, Emmy Award Winning Researcher, President of Langer Research Associates

Gary Langer

ABC News Pollster, Emmy Award Winning Researcher, President of Langer Research Associates

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Gary Langer
Biography

An insightful speaker with an engaging style, Gary Langer is founder and president of Langer Research Associates, a New York-based firm that designs, manages and analyzes survey research projects for corporate, media, foundation, association and academic clients. He directs news polling for the ABC News television network, surveys economic sentiment in Bloomberg L.P.'s weekly Consumer Comfort Index and specializes in topics including politics, elections, public policy, corporate reputation, brand equity, consumer insights, health care, education and international development.

Langer's work has been recognized with two news Emmy awards; 10 Emmy nominations; the David R. Ogilvy Award for Excellence in Advertising Research; and the Policy Impact Award of the American Association for Public Opinion Research, for a seven-year series of surveys in Iraq and Afghanistan cited as "a stellar example of high-impact public opinion polling at its finest." His polling for ABC News has received at A+ rating from Nate Silver's fivethirtyeght.com, one of just six ongoing surveys out of more than 370 assessed - and the only media-sponsored poll - to win this grade.

Langer is a board member of the Roper Center for Public Opinion Research, a trustee of the National Council on Public Polls and former president of AAPOR's New York Chapter. His firm is a charter member of AAPOR's Transparency initiative.

All of Langer's presentations are custom-prepared for their audiences, drawing on the most recent data to tell the story of the latest trends in public opinion and consumer attitudes.

Gary Langer
Featured Video

Current: Yemen Baseline and Afghan Trends

Time 27:53

How and Why It's President Trump

In "How and Why It's President Trump," Gary Langer offers a deep dive into political attitude formation and the social and economic conditions that produced the 2016 election outcome, including the problematic election narrative, the performance of the polls and a look down road ahead. With colorful cartographs and references to train wrecks, Simon and Garfunkel and 30 years of partisan trends, Gary's talk is as engaging as it is informative.

Polls
What They're Good For, And How To Use Them

Polling is an inexact science: there’s so much information out there, with many sources claiming to have the most up-to-date data, that it becomes difficult to know what information is reliable. Gary Langer, Emmy Award-winning pollster for ABC News and one of the most respected and trusted pollsters in the industry, provides valuable information to help you better grasp how the world is changing and what you should do about it. Langer peppers his discussion with recent polls that clarify the political, economic and social mood of the nation today. He discusses how trends inform current—and future—public attitudes and the resulting policies. It’s an illuminating look at where we are, where we're headed and the forces that will shape attitudes for years to come.

What Your Customers Really Think

Think you know your customers? Guess again. What they tell you in sit-downs might be much different from how you’re really perceived. To make better business decisions, you need to know how you’re perceived, not only by your customers, but by the rest of your industry. Respected pollster Gary Langer, Emmy Award-winning pollster for ABC News, provides you with a presentation customized specifically for your organization, with information you need to make smart business decisions for the future. No matter what your industry or specialization, Langer collects, reviews and analyzes relevant data, delivering a hard-hitting and eye-opening review of current perceptions, their sources and the opportunities and challenges they present. You’ll come away with a better understanding of your perception in the marketplace, and how to leverage that information to be more competitive.

The Rise of Populism and the Political Path Ahead

Synthesizing decades of political, economic, demographic and policy trends, Langer identifies the social forces that made the Trump presidency possible and lays out a roadmap to the potentially rocky road ahead. Groups with an interest in political policy and public attitudes will benefit from this highly informative talk.

Gary Langer
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Gary Langer

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