Frank Luntz | NYT's Bestselling Author & Speaker

Frank Luntz

NYT's Bestselling Author & Speaker

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Frank Luntz
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Current: The Verbal and Visual Language of America

Time 57:57

More Videos From Frank Luntz

The Verbal and Visual Language of America
Time 57:57
Words that Work
Time 58:15

Words that Will and Won’t Impact Elections

No one brings more clarity and insight to how people feel about political trends and hot-button issues than Dr. Frank Luntz. As a world-renowned leader in communication tactics, he has written, supervised, and conducted more than 2,500 surveys, focus groups, ad tests, and dial sessions. With his sought-after expertise on full display, he evaluates the day’s top issues. Using well-honed methodology from his bestseller, Words that Work: It’s Not What You Say, It’s What People Hear, he masterfully illustrates how the words we choose can change the course of business, of life, and be the deciding factor in the voting booth. 

What’s REALLY on the Mind of America

Most public opinion experts can only tell you what they think is on the minds of ordinary Americans, but Dr. Frank Luntz lets ordinary Americans speak for themselves. Through thousands of hours of intense direct response/focus group dial testing, Dr. Luntz has his fingers on the pulse of every issue Americans talk about today. Dr. Luntz will provide expert insight and analysis that can help you, the business leader, the politician, or just the average citizen, understand the thoughts and feelings of the average American.

It’s Not What You Say, It’s What People Hear

What’s behind winning campaign slogans and career-ending political blunders? Why do some speeches and advertising campaigns resonate and endure while others are so quickly forgotten? The answers lie in the way words are used to influence and motivate, the way they connect thought and emotion. In this presentation, based on his book Words that Work, Dr. Frank Luntz, widely recognized pollster and one of the most honored communication professionals in America today, not only raises the curtain on the art effective language, but also offers priceless insight on how to find and use the right words to get what you want out of life. Luntz’s engaging and humorous presentation shows you how to transform simple ideas into an effective language arsenal for the war of perception we all wage each and every day.

Focus on Your Organization

Organizations worry about their bottom line, but sometimes forget that bottom lines are often affected by how their customers and vendors perceive their products or services. And many organizations or companies ignore this – at their peril. But changing attitudes and opinions is difficult. That is where renowned pollster Frank Luntz comes in. Luntz will bring your customers to you. Live. He can conduct a focus group in front of any size audience. There is perhaps no better way to “get employees on board” than to let them listen directly to what their customers think. Luntz uses cutting edge technology to show the audience, in real time, exactly how customers react to company communications. From ad testing to sales training to virtually any other interaction with customers, it is impossible to ignore the impact of these sessions on their audience.

Frank Luntz
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