The personal experiences that were shared as well as the insights into the importance of student-teacher relationships helped to reinforce many of the concepts we were covering in our introductory education courses.
Dr. Brad Johnson is an internationally recognized K–12 keynote speaker, bestselling author, and one of the world’s leading voices on Relational Leadership.
A former teacher, principal, and professor of educational leadership, Dr. Johnson has spent more than 30 years helping schools build cultures where educators feel known, valued, trusted, and supported. He is the author of more than 20 books, including Relational Intelligence, Dear Teacher, Putting Teachers First, Room 212, and Coffee with the Custodian.
Dr. Johnson is ranked #2 on Global Gurus’ Top 30 Education Professionals and was named one of District Administration’s Top 100 Influencers in Education. Through keynotes, professional learning, and writing, he has reached hundreds of thousands of educators internationally.
His work helps school and district leaders strengthen trust, improve communication, retain great teachers, and create cultures where people want to do their best work and want to stay. Known for a high-energy, story-driven style grounded in real school leadership experience, Dr. Johnson gives audiences practical strategies they can use immediately.
Leaders, when was the last time you made your staff feel genuinely welcomed and valued?
The 6X Formula is designed specifically for Educational Leaders. This is a blueprint for transforming the way you lead, work with, and inspire your educators. It’s designed to tackle the most urgent challenge in education today: creating a school culture where teachers feel truly valued, recognized, and empowered to give and become their best.
Studies reveal that when educators feel appreciated, respected, and supported, they are six times more likely to be fully engaged in their work. Yet, shockingly, 70% of educators report not feeling valued, which directly contributes to burnout, attrition, and lower performance. This gap is the #1 area where school leaders must focus their efforts. If we shift this dynamic, we can ignite a ripple effect of transformation that reaches beyond teacher satisfaction to revolutionize student achievement.
The 6X Formula holds the key to this transformation. This keynote/professional development session offers six transformative strategies that will catalyze measurable growth in teacher engagement, reduce burnout, and turn your school culture into a thriving, positive force. This is more than just boosting morale; it’s about creating an environment where educators are empowered to be their best selves, do their best work, and—ultimately—help students excel in ways that change lives.
Why is this crucial?
When teachers are fully engaged, they show up with passion, creativity, and dedication. They foster dynamic classrooms, lead with enthusiasm, collaborate to solve problems, and invest in their students’ long-term success. This is the environment where students thrive—not only academically, but emotionally and socially. And the best part? Teacher engagement reduces the need for constant intervention. When morale is high, conflicts fade, and the entire school community rallies around a shared mission: learning and growth.
6X Formula
X1 – Emotional/Relational Intelligence
Emotional and relational intelligence is the foundation for creating a supportive and empathetic work culture. Leaders and staff with high emotional intelligence understand and manage their emotions, recognize others’ feelings, and respond appropriately. This helps build trust, empathy, and strong connections across the team, fostering collaboration and engagement.
X2 – Relationships
Building strong, authentic relationships is essential for engagement. When staff feel connected to their leaders and colleagues, trust and communication thrive. These relationships create a sense of belonging and security, which are foundational for staff engagement and long-term commitment.
X3 – Recognition & Appreciation
Consistently offering recognition and appreciation reinforces the value of staff contributions. Acknowledging hard work and achievements, both big and small, boosts morale, fosters motivation, and helps staff feel valued, encouraging them to continue contributing to the organization.
X4 – Developing Strengths
Valuing staff means helping them develop their strengths. By focusing on strengths and providing opportunities to enhance existing skills, you empower staff to perform at their best, contributing more effectively to the organization’s success. This focus on growth also leads to greater satisfaction and engagement.
X5 – Leadership Support & Guidance
Strong, supportive leadership is essential for engagement. Leaders who provide guidance, constructive feedback, and clear expectations create an environment where staff feel supported and empowered. This leadership builds trust and encourages staff to take ownership of their roles and responsibilities.
X6 – Autonomy & Empowerment
Autonomy and empowerment are key to fostering a culture of engagement. When staff are trusted with the freedom to make decisions and take ownership of their roles, they feel more responsible and invested in their work. Empowering staff to contribute ideas and solutions enhances their commitment and satisfaction.
The 6X Formula is not just a set of strategies for improving engagement—it’s about creating a culture where teachers are valued, recognized, and empowered to bring their best selves to their work. By integrating Relational Intelligence into your leadership, you’ll unlock the full potential of your team, transforming the entire school community.
The result? Higher teacher engagement, dramatically reduced burnout, and students who succeed like never before. This is the future of education—where educators are not only seen and supported but also set up to succeed, inspire, and lead the next generation to greatness
This keynote is a transformative experience designed to equip educators with the tools and strategies they need not just to survive but to succeed in the classroom. It goes beyond burnout prevention—by focusing on the power of mindset, it empowers teachers to unlock their full potential and become the educators they were meant to be.
At the heart of this transformation is a growth-oriented mindset—the belief that teachers can positively influence student learning, regardless of the challenges they face. Teachers who embrace this mindset are more resilient, foster engaging and supportive classroom environments, and see improved student outcomes and greater professional satisfaction.
Our brains are naturally wired for survival, which often leads educators to feel overwhelmed, stuck, and on the verge of burnout. But here’s the breakthrough: we can rewire our brains to shift from a survival mode to one of growth, success, and achievement. This keynote equips teachers with proven strategies to reframe their thinking, increase efficacy, boost engagement, and reclaim their passion for teaching. By incorporating positive self-talk, assertiveness, and a growth mindset, educators are empowered to not just cope with the demands of the classroom—but to excel.
Rewired for Success is a dynamic, high-impact keynote that helps teachers retrain their habits and reshape their thinking for maximum impact. With practical, actionable strategies, educators will learn how to set clear boundaries, communicate effectively, and build stronger, more meaningful relationships with students and colleagues. The result? A more positive, energized classroom environment where both teachers and students are more engaged, focused, and motivated.
Key Takeaways:
Mindset Rewiring and Positive Self-Talk: Learn how to transform the internal dialogue that may be holding you back. This session provides techniques to shift your thinking toward greater confidence, motivation, and resilience, setting the stage for sustained success.
Assertiveness and Boundary Setting: Gain tools to communicate with clarity, manage workloads, and set healthy boundaries—critical skills for preventing burnout and maintaining your well-being while strengthening your leadership presence.
Building on Strengths: Discover how to harness your unique talents and strengths to enhance engagement and fulfillment, turning challenges into opportunities for growth and success.
Emotional Intelligence and Resilience: Strengthen your emotional intelligence to improve classroom dynamics, build rapport with students, and stay resilient in the face of adversity, creating a positive and supportive classroom culture.
Vision, Goal-Setting, and Peak Performance: Learn how to set a compelling vision for your teaching, set actionable goals, and create a roadmap to peak performance, boosting your personal satisfaction and student engagement.
By the end of this keynote, you’ll leave equipped with a powerful toolkit to rewire your mindset, enhance your assertiveness, and build resilience—giving you the ability to thrive in the classroom. You’ll be empowered to create an environment where you and your students are engaged, energized, and ready to achieve your fullest potential.
This keynote isn’t just a session—it’s a transformation. Prepare to elevate your teaching, strengthen your leadership, and take your impact to new heights. Are you ready to unlock your full potential and transform your classroom?
School administrators have one of the toughest jobs in America. In the past, principals were hired with an expectation that they would be given time to to put their fingerprint on the culture of the school. The principal had time to develop relationships, implement changes and develop a plan for a sustainable vision that could take years to implement.
However, with a demand for immediate results, such as improved test scores, or creating a more positive culture, principals are usually hired to fix problems, not just to lead. This isn’t always the case, but is definitely a major reason. What makes the job doubly stressful is that with a demand for instant change, a principal is no longer given years to make changes, but may only be given a year.
This is where Principal Boot Camp can help you out. In our instant results culture, there are strategies that can help a leader accelerate processes to achieve desired results. These include understanding your strengths and leadership style, building rapport, decision-making, handling the 3 C’s (conflict, crisis, and challenging the process), motivation and team building, as well as several other important strategies. This workshop will help you lead from day one!
Teachers are told that students come first, and for teachers this is true. However, for administrators, the teacher comes first. The teacher is the most valuable resource of an administrator. Even in business, effective leaders understand that employees come first and when properly motivated, encouraged, and engaged, then they will put the customer first.
Dr. Johnson presents strategies to create a positive and dynamic culture. Every leader in a school can influence the culture of a school. Some of the topics addressed are empowering your faculty, the 50-25-25 rule, selfless vs transactional leadership, and learn how to leave the But’s behind when observing classrooms and to engage in Aspirational Conversations, which show your faculty that you value them and how best to improve the school.
Finally, learn how to improve teacher job satisfaction through the effective use of their talents, building a championship team (horizontal and vertical) and how to challenge the status quo, or handle conflict, which can be productive in the team setting. Research also suggests that when teachers feel like they are valued they are 6 times more engaged and productive than teachers who don’t feel like they are valued by their administrators. 6 times more productive!
Embrace a transformational approach to educational leadership. In this powerful EduFable™, Brad Johnson shares the story of a principal and custodian who discover that true leadership is built on connection. This story-centered guide reveals 10 transformational principles rooted in presence, trust, and relational intelligence. Use the included study guide to build lasting leadership and leave your entire school community better than you found it.
Current and aspiring K–12 leaders using this book can:
Contents:
Prologue
Chapter 1: Just Keeping the Seat Warm
Chapter 2: The First Cup
Chapter 3: The List
Chapter 4: A Paper Jam
Chapter 5: The Thermostat
Chapter 6: No Such Thing as a Team of One
Chapter 7: The Strength in the Room
Chapter 8: A Moment of Change
Chapter 9: Beyond Recognition
Chapter 10: In the Middle of It All
Chapter 11: Leaders Worth Following
Chapter 12: Plans and Schedules
Chapter 13: Stories in Every Corner
Chapter 14: The Quiet Ones
Chapter 15: Adding Value
Chapter 16: Balance and Boundaries
Chapter 17: R.Q. > I.Q.
Chapter 18: Protecting the Culture
Chapter 19: Showing Up With a Broom
Chapter 20: The Day the Rhythm Broke
Chapter 21: When to Speak, When to Sweep
Chapter 22: Not a Placeholder
Chapter 23: The Lead Custodian
Chapter 24: What You Build
Chapter 25: Better Than They Found It
Coffee With the Custodian Leadership Study Guide
Being cooperative, empathetic, and accommodating are great qualities for teachers but can also lead to higher rates of frustration and eventually burnout. In this empowering new book from Brad Johnson and Jeremy Johnson, find out how becoming more assertive can help highly agreeable teachers thrive.
First, take personality quizzes to find out how agreeable or assertive you are! Then the authors delve into why that matters. You’ll find out how assertiveness differs from aggression and passivity and why it is a valuable tool for teachers, so you can stand up for your own needs and rights while respecting the needs and rights of others. Chapters cover establishing healthy boundaries, learning when to say no, dealing with conflicts, becoming more self-aware, leveraging your strengths, finding your voice, and more!
Each chapter is filled with practical strategies and examples, and ends with a toolbox feature to help you build your skills. As you learn to become more assertive, you’ll improve your interactions and will feel more heard―and fulfilled―in your teaching role and in life.
How can school leaders foster more effective teamwork and collaboration among teachers to improve instruction and culture? Brad Johnson and Robert Hinchliffe uses the analogy of geese V formations to show what effective teamwork really looks like for success. He discusses roles and responsibilities--each goose has a role to play in the flock, from leader to follower; the importance of recognizing individual strengths and assigning roles accordingly; and the impact of each team member fulfilling their responsibilities. He also discusses the skills that the teams need in order to work together: working together to achieve a common goal; fostering a sense of unity and shared purpose; adaptability and flexibility; encouragement and support; trust and reliance; and leadership and followership. Each chapter is filled with strategies and examples for leaders in any setting, and ends with a Sharpen Your Winning Edge section offering tips you can use immediately.
One teacher. One classroom. One degree of change that transforms everything. When Mitchell Karns leaves his corporate career for teaching, he quickly learns that lesson plans can’t prepare you for the real work—reaching students’ hearts. Overwhelmed, he meets Tammy, the teacher in Room 212, whose quiet mastery shows him that transformation isn’t about control or perfection. It’s about presence, patience, and one-degree shifts that change everything. Part heartfelt story, part professional inspiration, Room 212 is an EduFable™ that will reignite your purpose and remind you: the right teacher, in the right moment, can change a student’s future—and their own.
Dear school leader, you have a big impact on your teachers and students! In this follow-up to the bestselling Dear Teacher, motivational speaker Dr. Brad Johnson provides 50 inspiring quotes for leaders, along with stories and practical takeaways, to thank you for all that you do and to help you thrive in your role.
Dr. Brad Johnson covers topics such as focusing on your assets instead of your agenda; remembering your purpose; embracing failure; overcoming imposter syndrome and decision fatigue; celebrating the small things; becoming a world class you; and more!
The book is perfect to gift to the principals and other administrators in your life, or for your own nightly reading as you reflect on the day. The uplifting advice will help you focus on your purpose in this profession – and will help you remember that even when you’re having a bad day, you’re making a positive difference!
In this much-needed book, you'll learn how incorporating physical activity into the classroom can improve students' engagement, achievement, and overall wellness. Students typically spend most of the day sitting at their desks, and many don't have recess or PE, yet research shows that regular exercise helps stimulate brain function and improve skills such as reading, critical thinking, organization, and focus. Authors Brad Johnson and Melody Jones, who have consulted with schools across the globe on fitness issues, offer a variety of games and activities you can use to integrate exercise into any class or subject area. You'll learn how to:
These activities are easy to implement and are designed to improve one's physical and mental capabilities, as well as increase enjoyment of learning for happier, healthier, higher-achieving students.
Are we adequately preparing students for life beyond school doors? Schools teach students not to be competitive and never to fail. Yet in the real world, people compete for jobs, and they often fail many times before reaching success. In this thought-provoking book, authors Johnson and Sessions describe 20 skills that are overlooked in schools and in educational standards but that are crucial to real-world success. They describe how you can develop these skills in your students, no matter what subject area or grade level you teach.
Youll learn how to
Each chapter includes insightful research, thought-provoking stories, and practical strategies that you can take back to your own classroom.