Moon Shots for Management

Dennis Snow
February 24, 2009

Dennis Snow

Helping Organizations Provide World-Class Service, 20 Year Disney Veteran

The following is from Dennis Snow's blog, "Dennis Snow's Service Excellence Blog":

One of the magazines I enjoy reading is the Harvard Business Review. While some HBR articles are a bit too academic for my tastes, and many of the writers seem to have an unusual fondness for the word “indeed,” the magazine definitely makes me think about business in new ways.

The February, 2009 HBR had an article titled, “Moon Shots for Management,” written by management guru Gary Hamel. The article focused on what Hamel calls Management 2.0 - the next phase of management practice. He and a group of scholars and business leaders tracked the evolution of management and concluded that what got us to where we are won’t get us to where we need to go. More importantly, they outlined what they feel is needed to succeed in the future.

I want to share one quote from the article that made me stop and think about possibilities, and got me excited about the role of management in the future - Management 2.0.

“Instead, (managers) will need to become social architects, constitution writers, and entrepreneurs of meaning. In this model the leader’s job is to create an environment where every employee has the chance to collaborate, innovate, and excel.”

I love the idea of leaders being “entrepreneurs of meaning.” When an organization’s employees find meaning in their jobs, they can’t help but perform at higher levels than those who see their jobs as a series of meaningless tasks that serve no purpose beyond making money for the company. In many jobs, a higher purpose isn’t immediately apparent, but I believe that every job does have meaning and purpose beyond the job’s tasks. Helping employees to find that meaning is exciting.

HBR charges for reprints of their articles, so I can’t provide you with a link directly to the content. But this link will take you to where you can purchase it - HBR Article Link. I think it’s worth the $6.50 for the download.

As a leader, what would you do differently if your title was changed to “Entrepreneur of Meaning?

Dennis Snow is a service expert and is available to speak at your next event. For information on how to book an event with him, visit www.premierespeakers.com/dennis_snow.

Dennis Snow

Want Dennis Snow for your next event?

Find out more information, including fees and availability.
Find Out More
Keep Reading
Is Training the Answer?
Dennis Snow
Dennis Snow
March 17, 2009
The following is from Dennis Snow's blog: When employee performance issues come up, particularly in regard to ...
Leadership Behaviors - Everything Speaks
Dennis Snow
Dennis Snow
March 04, 2009
The following is from Dennis Snow's blog, "Dennis Snow's Service Excellence Blog": As a leader in ...
Moon Shots for Management
Dennis Snow
Dennis Snow
February 24, 2009
The following is from Dennis Snow's blog, "Dennis Snow's Service Excellence Blog": One of the magazines I enjoy ...
Is Training the Answer?
The following is from Dennis Snow's blog: When employee performance issues come up, particularly in regard to customer service behaviors, organizations are quick to send their people off for training in order to fix the problem. Of course, I'm in the business of customer service training, so I'm all for employee education when it's appr...
Read More
Leadership Behaviors - Everything Speaks
The following is from Dennis Snow's blog, "Dennis Snow's Service Excellence Blog": As a leader in the organization, remember that "everything speaks."; Your behavior in front of employees "speaks"; about what you truly value, and when words and behaviors don't align, behaviors will win out every time. Your employees judge your values by...
Read More
Moon Shots for Management
The following is from Dennis Snow's blog, "Dennis Snow's Service Excellence Blog": One of the magazines I enjoy reading is the Harvard Business Review. While some HBR articles are a bit too academic for my tastes, and many of the writers seem to have an unusual fondness for the word "indeed,"; the magazine definitely makes me think about busine...
Read More