Over the last year, Twitter has become the hottest social media tool around, and it has left many companies trying to figure out if and how to best use Twitter for their needs. David Nour, the founder of relationship economics, has some interesting facts about Twitter that just might help you figure it out.
Here's an excerpt:
Last month a social media analytics provider named Sysomos released a comprehensive report on Twitter usage. The problem with most analysis on Twitter, though, is that it is limited by the minimal amount of data that Twitter collects. So, to fill the gaps, most reports do things like guessing gender based on real names or pulling data from keywords in people’s biographic information. This often yields some questionable results - and the Sysomos report is not immune to this.
Beyond these small points, the report does share some fairly interesting observations and stats. Here are 10 interesting conclusions that the report offers to help you better understand the potential uses of Twitter:
- 21% (One Fifth) of Twitter accounts are empty placeholders. These are the percentage of Twitter accounts that have never posted a single tweet. They may either be registered simply to hold a username for later use, or be experimental accounts started up but never used.
- Nearly 94% of all Twitter accounts have less than 100 followers. In a finding perhaps consistent with the newness of the tool as well as the fact that many people may currently have an account simply to start experimenting with the tool, Sysomos found the vast majority of Twitter users have an extremely low followership.
- March and April of 2009 were the tipping point for Twitter. During these months, Ashton Kutcher launched his quest to get to 1 million followers faster than CNN, Oprah started using Twitter, and the steady flow of new users to the site continued. For many, it offered a safer and easier way to get their feet wet with social media, 140 characters at a time.
- 150 followers is the magic number. In a particularly interesting data point from the survey, Sysomos found that Twitter users tended to “follow back” all their followers up until about 150 connections. Then the reciprocation rate fell off dramatically, which seems to indicate that this number may be the crossover point where people shift from using Twitter for more personal use to using it more for “lifecasting” their thoughts and actions to a community of people who they feel varying levels of connection to.
- A small minority creates most of the activity. A steep curve of a small minority of actively engaged content creators generating most of the activity on a site is common among social networks, but it is steeper and more pronounced on Twitter. 5% of users account for 75% of all activity, and 10% of users account for 86%. This seems to suggest that the site has managed to engage a mass audience beyond those who typically engage with social media.
For the rest of the list, visit David's blog here.
David Nour is available to speak about business relationships, social networks and other hot topics. For information on how to bring him to your next event, visit www.premierespeakers.com/david_nour.