I. Digitally engaging customers during the pandemic and post-pandemic:
• Use of modern digital communication channels such as video calls, online document sharing, text messaging, social media engagement to build and nurture relationships virtually.
• How to balance corporate brand and local/relationship manager efforts.
• Regulatory considerations, such as FINRA/SEC for financial services.
II. Digital and Social Selling (Sales Effectiveness) during a pandemic– how to keep your sales reps producing and successful when golf outings, fancy dinners, and in-person meetings must be indefinitely postponed:
• How to leverage LinkedIn and other social media for prospecting, nurturing customer relationships as well as retention and relationship growth
• How to establish expert credibility and convey empathy over digital channels
• Why this is a critical time for building customer trust which will last a lifetime
III. How to build employee engagement virtually during the pandemic and post-pandemic
Special support needed for single parents and dual-working parents of young children
• How managers must manage differently than before
• Setting boundaries, management team role modeling behaviors, no weekends/nights, virtual coffees, creating structures for more frequent and more personal interaction moments
• How Recruiting needs to adapt to a virtual environment of no in-person interviews or candidate dinners
• How to think about returning to work