Christian Majgaard
Creative genius and senior director at LEGO
Christian Majgaard
Biography
Christian Majgaard was creative genius and senior director at LEGO until 2000, responsible for their global brand, product and campaign development of their core business (toys) as well as their Theme Park and Media divisions. Christian speaks from real and global leadership experience, and has a talent for making presentations clear, involving and fun. He customizes each presentation by working closely with the client, but his speaking themes are most often around business innovation, branding , marketing and strategy.
Christian was recognised by Fons Trompenaars in his book 21 Leaders for the 21st Century as the man who recaptured the true mission of LEGO.
1991-1997:Head of Global New Business Development, LEGO
1986-1990:Head of EU Marketing, LEGO
1980-1986:Head of Global Business "Children's Institutions", LEGO
1978-1980:Senior Management Consultant with PA Consulting
1974-1977:Head of International Market Research, LEGO
Christian left LEGO to help international companies develop and implement strategies for customer focused growth (Brand Strategy, Innovation and Corporate Vision/Identity). He has maintained close relations to LEGO and their CEO is Chairman of Christian's consultancy business. During his period as a member of the LEGO Global Senior Management Team (1991-2000), annual turnover rose from $1 bn to nearly twice that figure. He created, opened and operated LEGOLAND Windsor, LEGOLAND California and created a Research and Development alliance with MIT in Massachusetts
Christian is a renowned speaker at conferences throughout the world on Creativity, Branding and Strategy.
Christian Majgaard
Featured Video
Current: The Story of LEGO- iFactory Event
Time 58:56
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