Robert Tucker

For many companies, mastering “innovation” is a daunting challenge yet an urgent necessity. In this groundbreaking book, corporate innovation guru Robert B. Tucker offers a practical, straightforward approach you can use to design and implement a systematic, growth-generating innovation process that is right for your company or business unit. You’ll enjoy the stories and gain valuable insights from Tucker’s study of firms that have launched successful innovation initiatives. And you will avoid their mistakes while benefiting from their best practices. 

You’ll learn how to:

Cultivate a culture that makes innovation everybody’s responsibility and unleashes bottled-up potential for change 
“Mine” the future and seize new opportunities to deliver superior solutions to customers
Establish an “idea management” system so good ideas don’t get lost—or show up in the hands of your competitors
Fortify your firm’s “idea factory” to increase the speed to market of new products, services, process improvements, and business models 
Lead an innovation initiative and build buy-in with senior management 

This second edition has been completely revised and updated throughout. It includes a new Innovation Self-Assessment Instrument, so you can evaluate current culture and practices in an objective way, and a discussion of the newly emerging position of chief innovation officer.

Organizations all over the world are shedding jobs in record numbers. Yet today, they are desperately in need of people with the abilities and skills to think ahead of the curve, delight customers, motivate colleagues, slash costs, and achieve unconventional results.

In this practical road map to becoming irreplaceable, global innovation guru and bestselling author Robert B. Tucker reveals why honing your I-Skills (Innovation Skills) may be the smartest career move you'll make. Based on interviews with forty-three innovation-adept managers and individual contributors, Innovation Is Everybody's Business guides you in:

• Mastering the seven essential I-Skills you need to become indispensable
• Unleashing the "mindset, skillset, and toolset of the innovator" that enable you to anticipate and rise to the challenges your organization faces in a hypercompetitive era
• Developing your Personal Innovation Strategy to address the critical components of becoming irreplaceable
• Assaulting your assumptions at the personal, organizational, and industry levels
• Building tools for work-life balance and creating your own job satisfaction

If you're ready to stop talking about innovation and start adding value today - in your job, department or organization - you're ready to read and benefit from the powerful message of Innovation is Everybody's Business.