Chris Barton

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Before smartphones, apps, and digital voice assistants, Chris Barton came up with the idea for people to identify songs by using their phone in 1999. But turning this idea into a commercial product was exceptionally difficult since PhDs in signal processing considered this problem “impossible” to solve due to the background noise. In addition, the startup faced numerous challenges in building the “fingerprint database” of millions of songs as well as launching to users in a world before mobile apps existed. In this exciting talk, Barton shows audiences what it takes to bring an original idea to market when everyone says you can’t do it.

What does it take for your startup to succeed? Chris Barton founded Shazam in 1999 with three of his friends but it took years to take a simple and original idea from a working algorithm to profits. In this enlightening and no-punches-pulled talk, Barton shares the story of the incredible challenges Shazam faced to “survive” through years of near-bankruptcy and explains his view of the ingredients necessary to make your startup successful.

From picking the right idea to finding the right approach to building the business from the ground up, Barton explains his views on how to optimize the chances of your startup succeeding (and how to enjoy the experience along the way).

When people tell the stories of startups, they usually focus on the obstacles overcome and the challenges met, while news stories focus on how much the company sold for. Rarely do people talk about the rewarding journey of following an idea to its conclusion. In this talk focused on gratitude, Chris shares how startups gave him the opportunity to work with amazing teams, travel to foreign countries, and having an impact on the world.