Charlene Li |  New York Times bestselling author of Open Leadership

Charlene Li

New York Times bestselling author of Open Leadership

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Charlene Li

Charlene is a Principal Analyst at Altimeter, a Prophet company, and the author of the New York Times bestseller "Open Leadership". She is also the co-author of the critically acclaimed, bestselling book "Groundswell", which was named one of the best business books in 2008. Her newest book, The Engaged Leader, was published in March 2015. She is one of the foremost experts on business strategy and disruptive technology, and a sought-after speaker and advisor to many top global companies.

Formerly, Li was the Founder and CEO of Altimeter Group, which was acquired by Prophet Brand Strategy in July 2015. She was also a vice president and principal analyst at Forrester Research, worked in online newspaper publishing, and was a consultant with Monitor Group. She was named one of the Top 50 Leadership Innovators by Inc, and one of the 100 most creative people in business by Fast Company.

Charlene is frequently quoted by leading media channels such as the Wall Street Journal, New York Times, USA Today, Reuters, and The Associated Press. She has appeared on 60 Minutes, The McNeil NewsHour, ABC News, CNN, and CNBC. She is a much-sought after public speaker and has keynoted top conferences such as the World Business Forum, World Economic Forum, American Society of Association Executives, SXSW, and Web 2.0.

Charlene is a graduate of Harvard Business School and received a magna cum laude degree from Harvard College. She lives in San Francisco and enjoys baking sourdough bread to counter her real-time professional life.

Charlene Li
Featured Videos

Current: Efficient leadership in the digital era

Time 10:34

More Videos From Charlene Li

Efficient leadership in the digital era
Time 10:34
Power Talk: The Disruption Mindset
Time 16:04

The Future of Work
Employee Engagement In The Digital Era

New technologies pop up every day that allow us to now connect and communicate with employees in real time. Yet organizations are wired for a bygone era when there was the luxury of time and proximity. Most organizations measure employee engagement in yearly surveys — hardly the way to truly engage employees in the digital era.

In this speech, Charlene makes the case to develop a new mindset, one that’s centered on creating a long-term relationship with employees that melds holistically with creating great experiences for customers. This integrated approach ties together the disparate parts of the organization dependent on a coherent employee engagement strategy — marketers are eager to tap employees advocates to scale scarce marketing dollars while HR wants to leverage them to spread the talent brand story. From collaboration platforms and Intranets to the use of social technologies and messaging, we’ll dig deep into how technology is changing the work and our relationship with employees.

Audience members will learn how to:

Understand how employee expectations in the workplace are being influenced by their personal use of technology and the implications for employee engagement
Identify the experiences that employees value the most.
Create rich collaboration experiences that support a different way of work.

Creating a Next Gen Customer Experience Strategy

We all know that creating customer experiences is important. But which experiences take priority? And how do we justify long term investments in things like data and personalization – and tie it to business outcomes? What’s needed is a customer experience strategy that goes beyond making sure that the customer journey is smooth. Brands must invest in next-generation experiences that build movements, transformation relationships, and result in exponential growth. We’ll go beyond the platitude of “customer obsession” and share what it takes to build a culture that keeps customers at the center every day.

Audience members will learn how to:

Prioritize which customer experience initiatives to invest in, so that they drive both business results and meet customers’ heightened expectations.
Define and create next-generation customer experiences.
Involve the right people and ensure that they have the skills, capabilities, and mindsets are required to succeed.
Make great customer experiences a priority for everyone in the organization.

Leadership in the Digital Era

Digital technologies have revolutionized relationships — and leadership is no exception. To be truly engaged, effective leaders must harness and master the power of digital communications and branding, especially with the challenges of leading a distributed team. The key is understanding how your personal leadership style can be extended and scaled through digital techniques to achieve your most important goals.You’ll learn the art and science of how to listen, share, and engage with employees and customers in the digital era. We’ll also discuss common objections and concerns of leaders – and how to address them.

Audience members will learn how to:

Master a new way of developing relationships, which begins by stepping out of traditional hierarchies.
Listen at scale, share to shape, and engage to transform
Shift to a digital mindset
Apply the right digital tools to meet strategic goals

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Charlene Li

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