Bert Jacobs is co-founder and Chief Executive Optimist of The Life is good Company. A privately held business based in Boston, MA, Life is good spreads positive vibes through its colorful collection of apparel and accessories and through its social mission to help kids overcome poverty, violence...

The smartest capitalists of today and in the future will integrate social work into their businesses–their customers demand it. Doing so draws out a deeper purpose in corporate work and strengthens organizations. Bert explains the benefits of philanthropizing for-profit organizations and guides...

Now more than ever, business leaders foresee significant change ahead for their companies. 71% of CEO’s expect the next 3 years to be more critical for their industry than the last 50 years combined. Jacobs’s presentation helps companies harness the power of optimism by creating a “yes, and”...

Life is Good’s core message of optimism and resilience was inspired largely by its customers who, over the years, have shared hundreds of personal stories about how optimism has helped them in times of great adversity. As a result, the positive lifestyle brand has gathered a passionately loyal...

Creating a positive customer experience begins first with creating a positive employee experience. Simply stated, happy employees make happy customers. Rallying customers behind your brand’s mission (and product) begins within the walls of your organization. In this presentation, Jacobs shares...

In this heartwarming, funny, and refreshingly human keynote, Bert tells the story of how the $150 million lifestyle brand Life is Good came to be—mistakes, missteps, and all, including an unlikely and humble beginning. Bert’s story will leave audiences with the tools they need to develop an...