We like to think we vote based on policy. Wrong! Americans vote for presidential candidates based on hair, height, sense of humor, and rough and tumble image, among others. And we always have. Shapiro, the author of the national bestseller "Project President: Bad Hair and Botox on the Road to the White House," examines why we vote how we vote, how image has played into elections dating back to Washington, how candidates exploit the American obsession with image, and what voters can do to fight back.