William Zollars |

William Zollars

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William Zollars
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Current: Keynote Demo

Time 43:46

Seeing Around Corners
Kodak - A Strategic Disaster

This is the story of how the third most powerful brand in the world lost its way and ended in bankruptcy. A history of failed leadership, hubris and 100 years of success, concluded in one of the most spectacular strategic failures in the history of business. Over 24 years, with positions in marketing, finance, logistics, international assignments and general management Bill Zollars watched as Kodak missed opportunities for the company to avoid their eventual fate. The lessons learned in the Kodak saga are applicable to any industry or company - particularly those that think "that could never happen to us". Bill Zollars brings this history to life by including personal anecdotes and a description of what was going on behind the scenes.

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William Zollars

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