Terri Sjodin | Terri Sjodin is the Principal and Founder of Sjodin Communications

Terri Sjodin

Terri Sjodin is the Principal and Founder of Sjodin Communications

Terri Sjodin
Featured Keynote Programs

Small Message, Big Impact
The Elevator Speech Effect

(This can be a stand-alone special general session, breakout, or long program to follow the New Sales Speak keynote.)

Don’t just think of an elevator speech as a generic tool you use in chance moments-consider the concept as a strategy to manage multiple talking points and to communicate more complex ideas as well.

Perhaps you want to promote an idea, a project or a concept. Maybe you are looking to create a more intriguing presentation to sell a product or service that will help you access more challenging decision makers.

How do you sell, persuade or move people to action? What actually makes you a person of influence? A vital element in moving people to action and creating influence is your ability to build and deliver a thought provoking presentation.

From elevator speeches to formal sales presentations you can craft a more compelling message. One that is persuasive rather than just informative.

In this session the audience will gain an understanding of:

  • How to build and deliver an effective 3-minute elevator speech
  • How to develop a persuasive case outline for any length presentation
  • How to re purpose your existing presentation content to create a new message
  • The six most consistently effective arguments in today’s market
  • The 3 benchmarks of a great presentation
  • How to employ the elevator speech effect and more!

The Art of Presenting Persuasively

An Overview of the “Dirty Dozen” – Understanding the 12 Biggest Sales Presentation Mistakes and How to Avoid Them

(This program can be delivered in a keynote, short program, half-day or breakout session.)

What are the 12 Biggest Sales Presentation Mistakes people make and how do you avoid them? In this “must-attend” session, Terri will show you how to build and deliver a more polished and effective sales presentation – one that is persuasive rather than just informative. The focus will be on developing verbal communication skills for greater impact with clients, including how to develop a more creative style and hot tips on visual aids, body language, closing and more. Terri will share ideas and data from her national research studies, The State of Sales Presentations 2020 & 2022.

The audience will gain an understanding of:

  • The 12 biggest mistakes people make when presenting and how to avoid them

  • How to make your presentations persuasive rather than just informative

  • How to sell yourself through building and delivering a strong “case” for your message

  • How to present more effectively, whether one-on-one, one on one hundred or virtually

  • How to develop and maintain credibility and a dynamic, memorable presentation style

  • How to avoid “strange” body language and gesturing

  • How to channel fear and anxiety to work for you vs. against you when public speaking and presenting

How to Build Your Persuasive Case

(This is a breakout session to follow the New Sales Speak keynote.)

Has your sales presentation become far too informative versus persuasive? In this breakout session, Terri will show you specific how-to’s for developing logical persuasive arguments in the body of your sales presentations, including strategies for handling objections. This is a roll-up-your-shirt-sleeves interactive session.

The Scrappy Advantage… It’s About Choosing to Play Big!

(This is a popular breakout session to follow the “Small Message, Big Impact” material)

In today’s competitive market, it takes more than just showing up, more than persistence, more than just having a dream to reach your goals. Sometimes you have to roll up your shirt sleeves and get a little scrappy and creative to earn the right to be heard!

In this special session, attendees will get a sneak peek into Terri Sjodin’s new book, Scrappy: A Little Book About Choosing to Play Big (Penguin Random House August 2016). The American Heritage Dictionary defines “scrappy” as “…full of fighting-spirit.” The impetus of a scrappy mindset might begin when a person (insert you) has a specific goal with a specific challenge to circumvent, most likely within a certain time frame. Terri will share research, interview material and incredible stories from a variety of people from different industries who have pulled off seemingly impossible wins or achieved crazy, fun goals. This session will give you tactical ideas to help you execute on your vision of what you can accomplish… once you decide to get scrappy.


[Small Message, Big Impact One Day Elevator Speech Course] Program runs approximately 6 1/2 hours (Maximum of 20 attendees per session) 8:30 am - 4:30 pm This program includes a brief lecture-only seminar in the morning to review “The 9 Biggest Sales Presentation Mistakes.” Then the participants will be asked to deliver two different types of presentations in front of the group.

Each presentation will focus on further developing: stronger verbal communication skills, structure, building persuasive arguments, closing, style, humor and timing. Participants will receive coaching in a group environment, with specific feedback on areas for improvement.

[Small Message, Big Impact “Hell-Night” Elevator Speech Workshop] Fondly named “hell night” by our clients because it’s hard work! This intensive and highly interactive program produces results! Attendee’s consistently remark that this course is a “game Changer” for their careers long term. (Maximum of 16 attendees per session)

Day 1 - 8:30 am - 4:30 pm Evening coaching from approximately 6:00 pm - 8:30 pm

Day 2 - 8:30 am - 12 noon

This is the extended version of the One-Day Program described above – with a twist. We call it “Hell Night” because the participants are allowed to meet with Terri until 8:30 pm at the conclusion of Day 1 to receive optional one-on-one coaching and feedback to improve his/her final presentation on the following day.

The final presentations are critiqued and evaluated by Terri as well as the senior management of the company sponsoring the event. It’s hard work…but the results are worth the effort.

This is Terri’s signature 3-minute elevator speech workshop as described in her books, New Sales Speak and Small Message, Big Impact. (Videotaping is typically reserved for “Hell Night 2” as part of the Advanced Program)

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