I love the work of Tj Power. A young man with a powerful new perspective on mental health. He is practical, passionate and persuasive.
TJ Power
Neuroscientist, Sunday Times bestselling author of The Dose Effect, and founder of the DOSE® Lab, a research-driven organisation studying how brain-chemistry education improves wellbeing and performance.
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TJ Power
Biography
TJ Power is the lead neuroscientist and founder of the DOSE Lab, as well as the instant Sunday Times Bestselling author of The DOSE Effect. His work investigates how dopamine, oxytocin, serotonin, and endorphins influence mental and physical health, particularly in the context of our digitally driven lifestyles. The DOSE Lab is a leading organization in the mental health sector, specializing in both conducting research and delivering relatable, science-backed strategies to empower individuals to improve their mental well-being by rebalancing their brain chemistry.
TJ began his academic journey by completing his degrees at the University of Exeter. He further enhanced his academic contributions by lecturing at Exeter University, where he developed a distinctive component of a third-year module focused on the neuroscience of mindfulness, alongside publishing a paper in the Journal of Cognition. While teaching, he recognized a critical gap in mental health support across schools and organizations, leading him to create the DOSE® framework—a revolutionary approach to rebalancing brain chemistry for better health, mood, and performance.
TJ’s strategies have resonated deeply with people online, resulting in the formation of a global community of over 900,000 people. Over the past four years, he has delivered more than 600 live neuroscience education experiences, training over 80,000 individuals at institutions such as Oxford University, Coca-Cola, Harrow, Le Rosey, and the NHS. Known for demystifying brain chemistry and making change easy to implement, Tj equips audiences with practical, research-backed strategies that enable them to thrive in the modern world.
TJ is an internationally respected neuroscience educator and a go-to authority for unlocking human potential in the digital age.
TJ Power
Featured Keynote Programs
The Neuroscience of Modern Living - The DOSE® Effect
(also offered as: The Brain Chemistry Reset – The DOSE® Effect)
A high-energy, science-backed experience that transforms wellbeing through practical, gamified habits. Neuroscientist and Sunday Times bestselling author Tj Power guides teams to optimise the four key brain chemicals – dopamine, oxytocin, serotonin, and endorphins – boosting motivation, focus, connection, and resilience. Designed for today’s fast-paced workplace, this gamified and interactive keynote equips participants with simple, neuroscience-backed habits they can use immediately to improve performance and wellbeing.
What to Expect in the DOSE Live Experience
● Level 0 – The DOSE® Test A short scientific assessment helping employees understand their current brain-chemistry balance before the keynote begins. Take the free test here https://testing.thedoselab.com/mybrain
● Level 1 – The DOSE® Keynote - A 60-minute live experience introducing the four key brain chemicals - dopamine, oxytocin, serotonin, and endorphins - and guiding participants to build their personalised DOSE® plan. The session is gamified, interactive, competitive, visual, and energising, giving attendees clear tools to boost motivation, focus, mood, and resilience in their daily lives.
Escape Digital Dopamine Land - Break Your Phone Addiction in 45 Minutes
An energising keynote that tackles one of today’s biggest workplace challenges: phone addiction. Neuroscientist and Sunday Times bestselling author Tj Power introduces DOSE®, a framework to rebalance brain chemistry by reducing overstimulation of dopamine while activating oxytocin, serotonin, and endorphins. Participants discover how to regain consistent motivation, sharpen their attention spans, deepen real-world connection, and even explore the new science of turning boredom into their secret weapon for unlocking their dream life.
TJ Power
Featured Book
The DOSE Effect: Optimize Your Brain and Body by Boosting Your Dopamine, Oxytocin, Serotonin, and Endorphins
by TJ Power
A neuroscientist’s powerful framework for enhancing quality of life through the regulation of four key hormones: Dopamine, Oxytocin, Serotonin, and Endorphins (DOSE).
The brain’s ability to change and adapt is one of the most powerful tools we can harness to improve our lives. Renowned neuroscientist and co-founder of Neurify, Tj Power, believes in the human ability to optimize and rewire brain chemistry to unlock one’s full potential. However, to do so, one must first implement a series of practical, life-changing strategies.
The DOSE Effect reveals the secrets of our brain chemistry, offering simple and accessible ways to make modifications to your lifestyle that can transform your brain. Drawing on cutting-edge science, Power explores how biohacking your brain can not only enhance cognitive performance but also improve the aspects of your life that ultimately control a happier, healthier, and more productive lifestyle.
The DOSE Effect proves the intrinsic connection between lifestyle factors and mental and physical well-being. Split into four sections, this essential guidebook provides the most effective techniques for understanding the key hormones that rule our thinking and our behaviors:
Dopamine: your motivation and attention chemical
Oxytocin: your relationships and confidence chemical
Serotonin: your mood and energy levels chemical
Endorphins: your stress reduction chemical
Research-driven and deeply inspiring, Power’s revolutionary strategies allow readers to harness behaviors and practices to improve mental health, manage stress, elevate mood, and promote overall wellness. His key findings include the influence of effortful activity on Dopamine production, the significance of social connection in Oxytocin levels, the value of connecting with nature and maintaining gut health for optimal Serotonin levels, and the beneficial effects of physical exertion and laughter on Endorphins release. You have everything you need to optimize your brain chemistry—this groundbreaking book shows you how.
TJ Power
Featured Reviews
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