Tamsen Webster

The Red Thread®: How to find and tell the story of your ideas.

At the heart of business lies one seemingly elusive goal: how can we tell a story people actually want to hear? Thankfully, there’s a surprisingly simple answer, and it lies in how we come up with our ideas in the first place.

After this keynote you’ll be able to:

• Tailor your story to the audience and impact you want

• Identify the five building blocks of the “minimum viable message” (and how to find them in your own)

• Organize those building blocks so you can tell your story in any format, and at any length

How to make things make sense.

The best ideas aren’t just found. They’re built. They come together, piece by piece, until you suddenly see the world differently. That means you not only have to find your big idea, if you want that big idea to bring a big change, you have to rebuild that idea in the minds and hearts of your audiences.

As a result of this keynote you’ll be able to:

• Apply a simple formula to diagnose ideas as “irresistible” or “not”
• Follow a five-step process for uncovering the irresistibility in your own ideas
• Use what you’ve learned to develop content and messages that turn your irresistible ideas into audience action

How to build messages people say YES

No matter your role, you're often in the business of changing behavior. Often that means you need to change beliefs first. Or do you? What if some of the age-old wisdom around driving action actually works against creating real change?

By the end of this keynote, you'll be able to:

• Analyze your messages for the "red lights" that lead to "NO"

• Identify the three key concepts every message needs to get a “YES" (and know how to find them in your own)

• Tie those concepts to the "green lights" your brand is built on (and connect your audiences more tightly to them, too)