Nir Hindie

Most leaders know creativity matters. Few know how to build an organization where it actually happens. They hire talented people, run innovation workshops, and still watch the same safe ideas win in every meeting. The problem isn't the people. It's the model of leadership they inherited - one that was never designed to produce creativity in the first place.

This keynote explores what the leaders who got it right actually did differently. From Lorenzo de' Medici building Renaissance Florence, to Brunelleschi solving the impossible dome, to Marissa Mayer bringing artistic thinking into Google, to Jim McKelvey channeling glassblowing into the idea that became Square - the pattern is consistent: the most enduring organizations were led by people who refused to separate artistic thinking from strategic thinking.

Nir Hindie draws from 600 years of history and the founders who built the companies we most admire to show that creativity in organizations isn't a function you delegate. It's a standard you set - as a leader - every single day.

Audience Outcomes
Participants will leave with:
–    A fundamental shift in how they see their own role - understanding that they, not the creative team, are the most important creative force in their organization
–    Concrete examples they can use internally to make the case for creative thinking as a business capability, not a cultural luxury
–    A lasting question they won't be able to stop asking: what would it look like if we held both lenses at the same time?