Through compelling examples of brands that are getting it right and those that still have much to learn, Fromm offers useful insight into the values, insights and behaviors that shape this pragmatic generation.
As the Millennial and Gen Z Marketing Guy, Jeff Fromm has traveled the world speaking professionally on how youth culture is impacting the marketplace -- as well as the consumer behaviors of every generation. In 2010 Jeff led the first public study of Millennials through a partnership with the Boston Consulting Group. That work informed his first book "Marketing to Millennials." He has since co-authored 3 more: "Millennials with Kids," "Marketing to Gen Z" and "The Purpose Advantage." Jeff is also a regular contributor to Forbes.
Jeff is the president of Futurecast, a forward-thinking trends consultancy, and a partner at Barkley, a creative idea company. While others may talk about trends, Jeff and his partners merge such insights to create marketing and innovation best practices--these applications are the basis of Jeff's presentations.
With years of brand marketing consulting experience, his humorous stories and provocative new strategy paradigms are supported by hard research and real client profit growth.
He published the first public research study of Millennials as Consumers with the Boston Consulting Group in 2010 & 2011. He has traveled the world sharing insights on consumer trends, youth culture as well as purpose & sustainability.
Already one of the most powerful consumer forces in the market, Gen Z – born between 1996 & 2010 -- is driving a new era of empowered consumerism.
Understand how today’s teens and young adults are rewriting the rules for brand behavior through their “old school” values, new American pragmatism and desire to co-create the new rules of marketing.
Generation Z is a powerful consumer force in our market, with up to $143 billion in direct spending a year. Having internalized the lessons of the Great Recession, this generation blends the practicality and work ethic of older generations with the high ideals and digital prowess seen in youth culture. After looking at the unique characteristics of this cohort we call them -- Old Souls in Young Bodies™.
Audiences will take home:
1.) Key trends to watch
2.) Six Mindsets that will drive “brand level profit performance”
3.) Differences between Gen Z and other generations
4.) The role of Innovation in creating ongoing value
Jeff examines and dissects how the youth culture of today is directly influencing the attitudes and purchasing decisions of older generations.
Today’s consumers have new expectations. They are hyper- connected, content-consuming and more likely to bypass traditional forms of marketing and listen to their peers. Do you know how to find your next profit opportunity?
The Audience will take home new tools to identify and then capitalize on profit driving trends with tangible examples and “how to” ideas shared.
Your external brand is only as strong as your internal culture. 83% of managers are Millennials, and this cohort already accounts for the largest generation of employees, surpassing both Boomers and Gen X.
Jeff & his business partner, Amy Gwin, will lead a provocative presentation showcasing new employee engagement frameworks, taking the audience through a “mapping exercise” to help evolve today’s internal cultures for tomorrow’s demanding workplace.
Discover how Millennial and Gen Z employees approach collaboration, flexibility, and purpose, and have completely reinvented the values and environment of the modern workplace. Jeff and Amy will provide actionable insights to help brands understand how deeply this next-gen workforce will impact the future of how organizations and brands conduct business, both internally and externally.
Uncovering Profit Opportunities in this Un- tapped Market. (For Financial Services)
The “underbanked” digital natives are poised to shake up financial services. The imminent growth of their own earnings and generational wealth transfer represent huge opportunities.
Jeff will walk through ways financial institutions can prepare now to become the trusted advisor and win lifelong business. Jeff will encourage attendees to re-think and re-align business strategies to best capture revenue critical to survival and success.