Georganne Bender
Georganne Bender is a speaker, author, and consultant best known as a store makeover specialist with a proven track record of double-digit sales increases.
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St. Charles, IL
Georganne Bender
Biography
Georganne Bender is a speaker, author, consultant, and principal of her company KIZER & BENDER Speaking. Georganne and her partner Rich Kizer have helped thousands of businesses in the retail, creative, restaurant, healthcare, deathcare, hospitality, collegiate, pet, travel, tourism, beauty, auto, sales, and service industries since 1990.
Best known as a store makeover specialist with proven track record of double-digit sales increases, Georganne is listed among the Top 40 Omnichannel Retail Influencers, RETHINK Retail’s Top Retail Experts three years running, and the Top Retail Industry Experts to Follow on Social Media. She is the principal writer and publisher of KIZER & BENDER’s Retail Adventures, a blog founded in 2005 that is consistently listed among important retail and small business blogs. In 2023, Retail Adventures was named the number one retail blog by Shopify. In addition, Georganne made Meetings & Conventions Magazine's list of Meeting Planners Favorite Keynote Speakers and has been named one of Retailing's Most Influential People. As a global retail thought leader, Georganne serves as a BrainTrust panelist for RetailWire, retailing’s premier daily online discussion forum.
Each year KIZER & BENDER stalk and study that most elusive of mammals: Today’s consumer. Each year they host consumer focus groups, one-on-one interviews, and intensive on-site studies. The result of their research is literally straight from the mouth of the consumer: solid ground level intelligence you can use to better serve your own customers.
Georganne Bender
Featured Keynote Programs
The Science of Shopping
How to Set Your Sales Floor to Sell
One of the most challenging aspects of retailing is choosing the layout that’s right for your store’s unique configuration. Another is to combine it with eye-appealing displays that pull customers in and convince them to buy. Using examples of industry store makeovers of her design, professional store planner Georganne Bender will share ideas and advice you can take to the bank. From the parking lot to the back door, and every space in-between you’ll learn the latest in merchandising tricks of the trade to increase your “shelf esteem” – and store sales! You’ll learn:
How to determine which store layout works best for your sales floor
How to choose the colors and décor that make sense for what you sell
How to identify and properly utilize your store’s Decompression Zone
Why checkout and service counter placement is critical
How to use Cross-Merchandising to sell multiple items and increase
your average sale, and more.
You’ll leave armed with strategies, tactics, tips and techniques you can immediately use to shake up your sales floor… and sales!
Visual Merchandising & Display Techniques Every Retailer Needs to Know
Have you ever visited a store with the intent to purchase just one item but left with an armload instead? We know the answer is yes because we all have done that very thing – that’s the power of visual merchandising! The goal is to create intriguing displays that make buying a snap – and easy for shoppers to purchase more than one item. Join Georganne Bender and learn how to curate product stories that sell, the proper use of props, how to unleash the power of 3, how to make your store’s darkest corners a destination, where and how to display clearance merchandise, how to cross-merchandise like a pro, and more. You’ll come away with dozens of easy-to-implement display strategies that encourage customers to stay longer and buy more!
Prospering in Turbulent Times
Strategies to Pull Customers Close, Maximize Sales & Increase Profits!
Being a retailer isn’t easy in today’s turbulent times when business as usual includes reassessing new opportunities, renewing relationships with customers, and doing a reset on things you thought would be status quo forever. You’ll learn what it takes to be successful in today’s crazy and competitive marketplace, including what customers expect from their stores of choice, how to identify and manage customer moments of truth, how to eliminate pain points, perception building strategies that lead to increased sales, plus strategies and techniques to improve your operation and dramatically improve your bottom line.
Prospering in Turbulent Times! is loaded with ideas and inspirations you’ll be able to implement the second you return to your business!
Beyond the Sales Floor
How Savvy Retailers Connect with Their Communities
Community is incredibly important to today's consumers. You get points for being a good corporate citizen, points for protecting the environment, points for recycling, up-cycling, sustainability, and for the local charities you support. This presentation looks at what you can do locally to become a better corporate citizen, engage potential customers, and encourage your community to look at your business as a local partner.
You'll learn: How to be present in local activities; an easy exercise to help you brainstorm powerful ideas; how to create partnership promotions with other successful, non-competing businesses; how to utilize cause marketing; why it's necessary to toot your own horn, plus PR tricks to help you capture media attention.
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