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Georganne Bender | Georganne Bender is a speaker, author, and consultant best known as a store makeover specialist with a proven track record of double-digit sales increases.

Georganne Bender

Georganne Bender is a speaker, author, and consultant best known as a store makeover specialist with a proven track record of double-digit sales increases.

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St. Charles, IL

Georganne Bender
Biography

Georganne Bender is a speaker, author, consultant, and principal of her company KIZER & BENDER Speaking. Georganne and her partner Rich Kizer have helped thousands of businesses in the retail, creative, restaurant, healthcare, deathcare, hospitality, collegiate, pet, travel, tourism, beauty, auto, sales, and service industries since 1990.

Best known as a store makeover specialist with proven track record of double-digit sales increases, Georganne is listed among the Top 40 Omnichannel Retail Influencers, RETHINK Retail’s Top Retail Experts three years running, and the Top Retail Industry Experts to Follow on Social Media. She is the principal writer and publisher of KIZER & BENDER’s Retail Adventures, a blog founded in 2005 that is consistently listed among important retail and small business blogs. In 2023, Retail Adventures was named the number one retail blog by Shopify. In addition, Georganne made Meetings & Conventions Magazine's list of Meeting Planners Favorite Keynote Speakers and has been named one of Retailing's Most Influential People. As a global retail thought leader, Georganne serves as a BrainTrust panelist for RetailWire, retailing’s premier daily online discussion forum.

Each year KIZER & BENDER stalk and study that most elusive of mammals: Today’s consumer. Each year they host consumer focus groups, one-on-one interviews, and intensive on-site studies. The result of their research is literally straight from the mouth of the consumer: solid ground level intelligence you can use to better serve your own customers.

Georganne Bender
Featured Keynote Programs

The Science of Shopping
How to Set Your Sales Floor to Sell

One of the most challenging aspects of retailing is choosing the layout that’s right for your store’s unique configuration. Another is to combine it with eye-appealing displays that pull customers in and convince them to buy. Using examples of industry store makeovers of her design, professional store planner Georganne Bender will share ideas and advice you can take to the bank. From the parking lot to the back door, and every space in-between you’ll learn the latest in merchandising tricks of the trade to increase your “shelf esteem” – and store sales! You’ll learn:

    How to determine which store layout works best for your sales floor
    How to choose the colors and décor that make sense for what you sell
    How to identify and properly utilize your store’s Decompression Zone
    Why checkout and service counter placement is critical
    How to use Cross-Merchandising to sell multiple items and increase
    your average sale, and more.

You’ll leave armed with strategies, tactics, tips and techniques you can immediately use to shake up your sales floor… and sales!
 

Visual Merchandising & Display Techniques Every Retailer Needs to Know

Have you ever visited a store with the intent to purchase just one item but left with an armload instead? We know the answer is yes because we all have done that very thing – that’s the power of visual merchandising! The goal is to create intriguing displays that make buying a snap – and easy for shoppers to purchase more than one item. Join Georganne Bender and learn how to curate product stories that sell, the proper use of props, how to unleash the power of 3, how to make your store’s darkest corners a destination, where and how to display clearance merchandise, how to cross-merchandise like a pro, and more. You’ll come away with dozens of easy-to-implement display strategies that encourage customers to stay longer and buy more!

Prospering in Turbulent Times
Strategies to Pull Customers Close, Maximize Sales & Increase Profits!

Being a retailer isn’t easy in today’s turbulent times when business as usual includes reassessing new opportunities, renewing relationships with customers, and doing a reset on things you thought would be status quo forever. You’ll learn what it takes to be successful in today’s crazy and competitive marketplace, including what customers expect from their stores of choice, how to identify and manage customer moments of truth, how to eliminate pain points, perception building strategies that lead to increased sales, plus strategies and techniques to improve your operation and dramatically improve your bottom line.

Prospering in Turbulent Times! is loaded with ideas and inspirations you’ll be able to implement the second you return to your business!
 

Beyond the Sales Floor
How Savvy Retailers Connect with Their Communities

Community is incredibly important to today's consumers. You get points for being a good corporate citizen, points for protecting the environment, points for recycling, up-cycling, sustainability, and for the local charities you support. This presentation looks at what you can do locally to become a better corporate citizen, engage potential customers, and encourage your community to look at your business as a local partner.

You'll learn: How to be present in local activities; an easy exercise to help you brainstorm powerful ideas; how to create partnership promotions with other successful, non-competing businesses; how to utilize cause marketing; why it's necessary to toot your own horn, plus PR tricks to help you capture media attention.
 

Frequently Asked Questions

Quick answers to some of the most common questions about booking Georganne Bender for your event.
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How do I book Georganne Bender for my event?

Booking Georganne Bender with Premiere Speakers Bureau is a streamlined 4-step process:
  • Availability Check: Contact us with your event date and budget to verify if your desired speaker is available.
  • Hold Date: We place a temporary "hold" on the speaker's calendar while you finalize internal approval.
  • Contracting: We issue a contract outlining the fee, cancellation policy, and event expectations.
  • Logistics: Once signed, our event management team handles all travel booking, itinerary, and AV requirements.

Why should I partner with Premiere Speakers Bureau rather than contacting speakers directly?

Partnering with Premiere Speakers Bureau provides a comprehensive safety net for your event that direct booking cannot match. You get the same speaker for the same price, but with a dedicated team with over 30 years of event experience handling contracts, logistics, and are prepared for any emergency. We know what it takes to run an excellent event.

What makes Premiere Speakers Bureau unique compared to other agencies?

Premiere Speakers Bureau distinguishes itself by having over 30 years of experience while partnering with more than 35,000 events. PSB has also built a streamlined, fully online process that makes booking a speaker, handling travel and payments extremely easy for anyone looking to plan a speaker led event.

How does Premiere Speakers Bureau's 'Zero Cost Service' model work?

Premiere Speakers Bureau operates on a 'Zero Cost Service' model for event planners. Our services—including research, booking, and logistics—are always free to the client. The speaker covers our commission from their standard honorarium as payment for our role in marketing and managing their engagements.

How are speaker fees structured, and what is typically included?

A speaker's fee typically covers the keynote presentation, a pre-event planning call, and standard customization. Travel expenses are usually billed separately.

What are the standard policies for speaker travel and expenses?

Travel expenses are negotiated during contracting. We generally recommend a flat travel fee for simplicity, though we also offer line-by-line invoicing when preferred. PSB ensures these expenses adhere to professional standards, and our Event Portal allows for easy tracking and invoicing.
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Georganne Bender

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