Best Practices and Processes for Customer Centric Organizations
Customer service is the only enduring competitive advantage an organization can obtain. The satisfaction of our client base predicts valuable retention business and eases demands on sales and marketing to capture new business. But as important as service excellence, customer centricity and the employee experience are, many individuals struggle with delivering high levels of service all the time to a diverse client base. Why?
Executing service excellence requires that individuals have a combination of innate ability (heart) and developed skills (art) that allow them to recognize and meet the unique needs of consumers and employees. A service provider’s success begins with a genuine desire to please others and expands into service excellence when they combine this orientation with an understanding of the psychology of the consumers/associates to deliver service that exceeds their expectations.
This seminar explores the fundamental truths about service excellence and customer centricity as it applies to both internal and external customers. Whether exploring complicated human behavior theory, cognitive psychology, pragmatic techniques, marketing statistics or mundane life events, Dave uses humor and entertainment to touch the participants.
Methodology
This session combines an interactive discussion of important customer service principals (designed to apply to both internal and external customers) with best practices models of service excellence. The participants will first be introduced to, and explore in detail, the concepts that customer service excellence is built upon. These characteristics comprise the “servant’s heart.”
Participants will learn valuable concepts in applied cognitive psychology that not only enhance their service excellence skills, but also enhance all their relationships and drive peak performance. Despite the sophisticated content, the course will have participants laughing out loud. Many of these concepts became content for Dave’s bestselling books, Live and Learn or Die Stupid! and The Power of Understanding People. Dave explores the complex concepts of human interaction and perception, rapport building, and service recovery.
Using Dave’s laugh and learn approach combined with a transfer of learning models of “Absorb, Connect, Apply” the participants will have an entertaining experience that is memorable, practical and has immediate impact.
Objectives
During this course, the following learning outcomes can be expected:
How to recognize the customer service priorities of various “types” of customers and adjust your service accordingly
Key personal attributes that the best customer centric providers possess: The Servant’s Heart.
The components of successful service recovery…how to win back customers who have experienced poor service.