Bradley Shear is highly engaging while providing practical knowledge that you can leave with and apply immediately. He has excellent insight into how to successfully address social media issues that confront organizations and their employees.
Bradley Shear
Lawyer and Social Media Expert, Digital Public Policy Thought Leaders, Strategist, Author, and Media Commentator
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Maryland, United States
Bradley Shear
Biography
NBC News calls Bradley Shear the "public face" to stop employers and schools from being able to require employees or students provide their personal Facebook usernames and passwords to apply for a job or a scholarship. Bradley is a lawyer, consultant, and social media expert who counsels individuals, corporations, governments, and others on digital technology issues. Bradley's analysis is regularly requested by the media. Some of the news organizations that have utilized his commentary include The New York Times, The Wall Street Journal, The Washington Post, The Associated Press, The BBC, NBC News, ABC News, CBS News, MSNBC, USA Today, The Los Angeles Times, The San Francisco Chronicle, The Chicago Tribune, The Huffington Post, and Roll Call. In 2010, Bradley's expertise was requested by the State of Maryland to draft the first social media political advertising regulations in the country. Bradley worked with state regulators to ensure that its goals were achieved without negatively affecting the online advertising industry. His efforts were so successful that Facebook, AOL, and Google publicly supported the regulations he drafted. When Bradley became aware that employees and students around the country were being required to provide their personal Facebook usernames and passwords and/or download social media monitoring software to apply for a job or to keep their college scholarship he started the movement to stop these practices. Acting in a pro-bono capacity, Bradley has lobbied state and federal lawmakers to pass legislation that protects personal social media privacy while also shielding businesses and schools against frivolous social media related lawsuits. His efforts have directly led to Maryland, Illinois, Delaware, and California passing legislation to stop these practices and at least 15 states to introduce social media privacy bills. Because of his work, Bradley has become a trusted adviser to state and federal lawmakers across the country regarding social media public policy. During a chance encounter with U.S. Rep. Eliot Engel of New York, Bradley persuaded the Congressman that the entire country would benefit from national social media privacy legislation. Subsequently, he worked with U.S. Rep. Engel's office on U.S. HR 5050-The Social Networking Online Protection Act (SNOPA). This legislation would protect the personal digital privacy rights of employees and students while also shielding businesses and schools from some social media legal liability. This groundbreaking bill is the first national legislation of its kind in the world.Bradley's professional digital experience commenced at the height of the initial tech boom in the late 1990's. During this time, he worked at the National Football League Players Association where he first learned about the Internet legal and marketing issues that professional athletes encounter. Subsequently, Bradley worked for J.P. Morgan Chase and a digital entertainment start up. He is a member of Harvard Law School's Berkman Center For Internet and Society's Online Media Legal Network, is on the Board of Advisors for the University of Baltimore's Center for Sport and the Law, and is an adjunct professor in the MBA program at The George Washington University. Bradley's blog, "Shear on Social Media Law" is syndicated by the publisher of the National Law Journal and the American Lawyer and is the first publication to focus on social media law and public policy. Bradley is based in the Washington, DC area where he advises clients regarding social media law and public policy issues, along with digital advertising, business, intellectual property, privacy, entertainment, and sports matters.
Bradley Shear
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Bradley Shear
Featured Keynote Programs
Social Media Ethics
Does your company’s personnel understand digital ethics? As more employees Tweet or Facebook post on behalf of their employers, the need to understand how to do so in an ethical manner is becoming paramount. If an employee creates a positive review about a company’s product or service without disclosing his relationship to the company it may lead to a lawsuit. Practicing poor social media ethics and/or customer service may also cause a negative viral campaign that may harm the corporate bottom line. Attendees will gain an understanding on how to stay ethical while utilizing social media
Utilizing Social Media To Generate Media Attention
Social media has enabled anyone with a Twitter, Facebook, or YouTube account to create an online presence that can be viewed almost anywhere in the world. Tweets, Facebook posts, and blogs are regularly quoted by journalists, and members of the media follow the Tweets of those whom they recognize as thought leaders. Due to his timely blog posts and Tweets, Bradley has been interviewed and quoted by The New York Times, The Wall Street Journal, The Washington Post, The Associated Press, ABC News, NBC News, The BBC, etc... Attendees will learn how to leverage social media to obtain media coverage that will help increase revenues.
How Social Media Is Changing Society
This program will discuss how social media is creating monumental change throughout the world. Social Media was utilized during the Arab Spring to topple dictators in the Middle East, it has helped elect a U.S. president, it has been instrumental in bringing awareness to social issues, it has been utilized to fund new businesses, and it has helped raise money for charity. Attendees will learn how social media and other digital platforms are leveraged today and how society will utilize digital platforms in the future.
Social Media Corporate and Personal Branding
Social media has enabled everyone the opportunity to obtain 15 minutes of fame. However, once those 15 minutes are up what comes next? Social media if used properly may build your corporate or personal brand beyond those initial 15 minutes. Bradley has effectively utilized his blog and his Twitter account to bring awareness to multiple social media issues and to increase his firm’s revenues. Due to his timely blog posts and Tweets, Bradley has been interviewed and quoted by The New York Times, The Wall Street Journal, The Washington Post, The Associated Press, ABC News, NBC News, The BBC, etc... Attendees will learn how to effectively utilize social media to build their corporate and personal digital brands.
Bradley Shear
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