Amy Cuddy | One of Business Insider's 50 Women Who Are Changing The World,  Harvard Business School Associate Professor

Amy Cuddy

One of Business Insider's 50 Women Who Are Changing The World, Harvard Business School Associate Professor

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Amy Cuddy
Biography

Dr. Amy Cuddy is an award-winning social psychologist and one of the world’s most sought-after keynote speakers, known for her work on power, trust, and the social forces that shape how we behave and perform under pressure. She is the New York Times bestselling author of Presence, which has sold more than half a million copies worldwide and has been translated into over 35 languages. She served on the faculty at Harvard Business School and received a Harvard Excellence in Teaching Award for her course on power and influence. She is a contributing writer for The Athletic, where she explores the psychology and neuroscience behind performance in high-stakes moments.

A globally renowned speaker on leadership and performance, Dr. Amy Cuddy translates social psychology and neuroscience into actionable insights for leaders and teams. In captivating presentations on how the body and physiology drive influence and peak performance, she delivers powerful lessons on building trust, showing up with grounded confidence, and creating cultures where people are empowered to do their best work. Drawing on cutting edge research, Dr. Cuddy gives audiences practical tools to access personal power, build healthy, high-performing cultures, and bring out the best in others through clarity, engagement, and courage. Her keynotes are a ideal for senior executives, emerging leaders, and high performing teams across industries who want to strengthen culture, unlock performance, and navigate high-stakes moments with clarity and presence.

Dr. Amy Cuddy first rose to international prominence with her viral TED Talk, “Your Body Language May Shape Who You Are.” With more than 75 million views, it is the third most-viewed TED Talk of all time. Building on that momentum, she published her debut book, Presence: Bringing Your Boldest Self to Your Biggest Challenges, which sold more than half a million copies and landed on every major bestseller list. In her forthcoming book, Bullied, Dr. Cuddy examines the rise of toxic workplace cultures and their impact on trust, performance, and retention, and offers a new infrastructure for driving performance and long-term success through what she calls social bravery—a practical framework for recognizing and changing these dynamics.

As a contributing writer for The Athletic, the sports journalism arm of the New York Times, Dr. Amy Cuddy explains the "why" behind the sports moments everyone is talking about. When athletes are at their peak or crumbling under pressure, she investigates how social forces physically disrupt athletes' physiology and performance—their own and their teammates'. Drawing on lessons from sport, but with clear evidence for business and daily life, she offers insights on training resilient, unshakeable nervous systems that rise to the occasion in make-or-break moments.

Dr. Cuddy earned her Ph.D. from Princeton University and served on the faculties at Harvard Business School and the Kellogg School of Management at Northwestern University. She received a Harvard Excellence in Teaching Award for her course on power and influence and continues to teach in executive education programs.

Over her academic career, Dr. Cuddy helped develop one of the most influential theories of social judgment in psychology, the Stereotype Content Model, which has influenced fields ranging from psychology and organizational behavior to leadership, marketing, and public life. For this work, she earned the Scientific Impact Award from the Society for Experimental Social Psychology.

Dr. Cuddy has been named a Young Global Leader by the World Economic Forum, included in the Thinkers50 ranking of the world's most influential management thinkers and the BBC 100 Women list, named a TIME Game Changer, selected as one of Business Insider’s 50 Women Who Are Changing the World, and recognized by Inc. as one of the Top 50 Leadership Innovators Changing How We Lead, among other honors.

Amy Cuddy
Featured Videos

Current: TED: Fake it Till You Make it

Time 15:17

More Videos From Amy Cuddy

TED: Fake it Till You Make it
Time 15:17
TED: Your Body Language Shapes Who You Are
Time 21:03
Bringing Your Boldest Self to Your Biggest Challenges
Time 08:29

Amy Cuddy
Featured Keynote Programs

Presence
Bringing Your Boldest Self to Your Biggest Challenges

Too often we approach our lives’ biggest hurdles with dread, execute them with anxiety, and leave them with regret. In this program based on her bestselling book and viral TED talk, Dr. Amy Cuddy explores how presence, body language, and mindset shape our ability to show up fully in high stakes moments. Audiences will:

•    Understand how body language influences how we feel about ourselves and what it communicates to others
•    Learn simple yet effective science-backed strategies for accessing authentic confidence in the moment and overcoming imposter syndrome in the long run
•    Develop habits that make it easier to perform at your peak during stressful moments

Ideal for client facing teams, C-suite leadership, women's organizations, and any audience that serves to benefit from a confidence boost.
 

Perform
The New Science of Human Performance Under Social Pressure

We are performing more often, for more people, under more pressure than ever before. The presentation. The interview. The pitch. The difficult conversation. The meeting that gets recorded and replayed. But the pressure doesn’t stop at work. The athlete stepping onto the field. The musician walking onstage. The creator going live. Modern life has become intensely performative—and intensely evaluative. Yet most advice about peak performance still treats performance as a private act of confidence, discipline, or talent. In this talk, Dr. Amy Cuddy—whose work on the psychology of performance appears in The Athletic Peak—reveals a radically different way of understanding what allows people to perform at their best under pressure. We are carrying more social load than any generation before us: the pressure of constant evaluation, invisible audiences, recordings that live forever, comment threads, past failures, and the internalized voices we carry into every room. And most performance training hasn’t caught up to that reality. Blending groundbreaking research, powerful storytelling, and insights from sports, music, leadership, and media, Amy shows how the social environment around us shapes what our bodies and brains are actually capable of accessing when the stakes are high — and why connection, trust, and presence are often the hidden forces behind extraordinary performance.

Trust Under Pressure

In a workplace shaped by constant disruption, uncertainty, burnout, and rapid technological change, trust has become one of the most important leadership capacities—and one of the fastest-rising areas of demand in leadership development. As work becomes more uncertain and pressure intensifies, trust becomes harder to build, easier to lose, and more essential to performance, resilience, and effective leadership. In this talk, Dr. Amy Cuddy explores what happens to human behavior under pressure—how stress and uncertainty affect the way people think, connect, communicate, and perform—and why trust becomes even more important when the stakes are high. Drawing on decades of research in social psychology and human behavior, she explores why, as she argues, “trust is the conduit of influence,” how leaders build trust in moments of uncertainty and change, and why the leaders who do this well are better equipped to guide people through challenge, transformation, and sustained pressure.

How Fear, Cruelty, and Silence Take Hold - and How Brave Leaders Stop Them

At a time when toxic workplace cultures are a leading driver of turnover, burnout, and lost performance, Dr. Amy Cuddy offers a timely and practical framework for leaders that want to do better. In this program grounded in the research and case studies in her forthcoming book, Bullied, Dr. Cuddy shows how individuals and organizations can interrupt harmful dynamics, rebuild trust, and create environments where people can do their best work. She explores:

•    The concept of social bravery
•    Why bullying, mobbing, and fear based norms spread in otherwise “good” organizations
•    The social and psychological dynamics of bystanders, allies, and “bravehearts” who change the script
•    Practical tools for leaders to spot early warning signs, disrupt harmful behavior without creating new fear, and build environments where people feel safe to speak up and contribute

Ideal for both leadership teams and employees at every level of an organization.
 

Amy Cuddy
Featured Books

Presenceby Amy Cuddy

Presence

by Amy Cuddy

MORE THAN HALF A MILLION COPIES SOLD: Learn the simple techniques you'll need to approach your biggest challenges with confidence.  

Have you ever left a nerve-racking challenge and immediately wished for a do over? Maybe after a job interview, a performance, or a difficult conversation? The very moments that require us to be genuine and commanding can instead cause us to feel phony and powerless. Too often we approach our lives' biggest hurdles with dread, execute them with anxiety, and leave them with regret.

By accessing our personal power, we can achieve "presence," the state in which we stop worrying about the impression we're making on others and instead adjust the impression we've been making on ourselves. As Harvard professor Amy Cuddy's revolutionary book reveals, we don't need to embark on a grand spiritual quest or complete an inner transformation to harness the power of presence. Instead, we need to nudge ourselves, moment by moment, by tweaking our body language, behavior, and mind-set in our day-to-day lives.

Amy Cuddy has galvanized tens of millions of viewers around the world with her TED talk about "power poses." Now she presents the enthralling science underlying these and many other fascinating body-mind effects, and teaches us how to use simple techniques to liberate ourselves from fear in high-pressure moments, perform at our best, and connect with and empower others to do the same.

Brilliantly researched, impassioned, and accessible, Presence is filled with stories of individuals who learned how to flourish during the stressful moments that once terrified them. Every reader will learn how to approach their biggest challenges with confidence instead of dread, and to leave them with satisfaction instead of regret.

"Presence feels at once concrete and inspiring, simple but ambitious — above all, truly powerful." —New York Times Book Review

Presence: Bringing Your Boldest Self to Your Biggest Challengesby Amy Cuddy

Presence: Bringing Your Boldest Self to Your Biggest Challenges

by Amy Cuddy

 Nonfiction

See all languages and editions


Have you ever left a nerve-racking challenge and immediately wished for a do over? Maybe after a job interview, a performance, or a difficult conversation? The very moments that require us to be genuine and commanding can instead cause us to feel phony and powerless. Too often we approach our lives' biggest hurdles with dread, execute them with anxiety, and leave them with regret.

By accessing our personal power, we can achieve "presence," the state in which we stop worrying about the impression we're making on others and instead adjust the impression we've been making on ourselves. As Harvard professor Amy Cuddy's revolutionary book reveals, we don't need to embark on a grand spiritual quest or complete an inner transformation to harness the power of presence. Instead, we need to nudge ourselves, moment by moment, by tweaking our body language, behavior, and mind-set in our day-to-day lives.

Amy Cuddy has galvanized tens of millions of viewers around the world with her TED talk about "power poses." Now she presents the enthralling science underlying these and many other fascinating body-mind effects, and teaches us how to use simple techniques to liberate ourselves from fear in high-pressure moments, perform at our best, and connect with and empower others to do the same.

Brilliantly researched, impassioned, and accessible, Presence is filled with stories of individuals who learned how to flourish during the stressful moments that once terrified them. Every reader will learn how to approach their biggest challenges with confidence instead of dread, and to leave them with satisfaction instead of regret.

"Presence feels at once concrete and inspiring, simple but ambitious -- above all, truly powerful."-New York Times Book Review

Amy Cuddy
Featured Review

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